"Market confidence has rebounded, and this is a great opportunity for agents to re-engage with vendors who may have gone quiet but could now have renewed motivation to sell"
- Rich Hayes - Zoopla
New research from Zoopla shows that the estate agency sector is managing the largest sales pipeline in more than four years.
There are 394,000 sales agreed and moving towards completion, representing a total sales value of just over £100bn. This equates to more than £1bn in commission for agents. The pipeline is the highest since May 2021 (£105bn) and marks the largest September figure in over six years.
A record number of homes for sale over the past year has drawn more sellers and buyers into the market, supported by greater stability in mortgage rates. Earlier in 2025, banks adjusted lending rules, giving all buyers using a mortgage a 20% increase in borrowing capacity.
This change has helped first-time buyers and homeowners planning their next move, particularly those who delayed decisions during the higher mortgage rate period in 2022 and early 2023. The current sales pipeline value is 48% higher than in September 2023, boosting revenues for agents from the sales market.
The total number of homes for sale remains strong, averaging 36 properties per agency branch and providing greater choice for buyers. To help agents capitalise on this opportunity, Zoopla has introduced innovations designed to attract high-quality buyers and sellers. Many buyers are also sellers, and understanding the value of their current home is key to planning their next purchase.
Rich Hayes, chief operating officer at Zoopla, urged agents to tailor their marketing to take advantage of the increased desire to move and plan for 2026:
“Market confidence has rebounded, and this is a great opportunity for agents to re-engage with vendors who may have gone quiet but could now have renewed motivation to sell."
“It’s also a good time to re-evaluate your marketing strategy. Review your listings’ photography and descriptions to make sure they stand out, or consider using Zoopla’s premium listings and featured property slots to increase visibility among the UK’s most motivated mover audience."
He added, “At Zoopla, we’re focused on helping agents turn this record sales pipeline into growing sales revenues that can support continued business growth into 2026 and a strong return on investment from marketing. That includes building confidence among potential sellers through tools like our buyer demand feature, and continuously improving our website to enhance listings performance and deliver high-quality buyers to agents.”
