"Zoopla reaches 4 in 5 landlords and renters, and we've invested in content that not only helps them navigate the changes, but gives agents the tools to start those conversations and win more high-quality instructions"
- Rich Hayes - Zoopla.
Zoopla has launched a new landlord content hub designed to help letting agents target self-managing landlords, timed to coincide with the introduction of the Renters' Rights Act, which the portal describes as the biggest shift in rental legislation in a generation.
The hub includes a new renting guide being promoted across the Zoopla website to millions of renters and landlords, alongside a dedicated series of articles aimed specifically at landlords. Agents can use the content across their own social and marketing channels to make the case for professional property management at a moment when regulatory complexity is increasing significantly.
An opportunity hidden in the data
The business case for targeting self-managing landlords is backed by the numbers. The MHCLG Private Landlord Survey 2024 shows that over 40% of landlords use agents for letting services and tenant-finding, but 4 in 5 still self-manage their properties.
With the Renters' Rights Act introducing a raft of new rules and financial penalties for non-compliance, professional management is shifting from a discretionary service to something closer to a necessity for many of those landlords.
The landlord series was developed with members of Zoopla's Lettings Advisory Board and covers key rule changes, compliance obligations and practical guidance on keeping tenants informed.
Titles include 'New rent increase rules in the UK: What landlords can legally do in 2026' and '5 landlord mistakes under the new Renters' Rights Act (and how to avoid them)', offering a jargon-free breakdown of how landlords should approach the changes. Agents can access the landlord-specific content directly through Zoopla's platform.
Turning complexity into instructions
"The Renters' Rights Act is the biggest shift in rental legislation in a generation, and it creates a genuine opportunity for agents who offer management services to grow their business," said Rich Hayes, chief operating officer at Zoopla. "With the majority of private landlords still self-managing, the new regulations present a great opportunity to make the case for using an agent for professional property management."
"Zoopla reaches 4 in 5 landlords and renters, and we've invested in content that not only helps them navigate the changes, but gives agents the tools to start those conversations and win more high-quality instructions."
The content is designed to serve two audiences at once: educating landlords directly through Zoopla's own channels while giving agents shareable, ready-made resources to support their own business development.
As compliance obligations grow and the consequences of getting things wrong increase, the launch positions Zoopla as an active partner in helping agents convert the regulatory shift into tangible growth.
