Zoopla has launched new features in its MyHome tool for homeowners, designed to increase consumer engagement and generate higher quality seller leads for agents.
With overall homes for sale across the market increasing, sellers are looking for tools and insights that can better inform them on their local market.
Over 4.5m homeowners are currently subscribed to Zoopla’s free MyHome tool which helps them understand and track the value of their home, including their housing equity and what is selling nearby.
Zoopla has launched a buyer demand tool within MyHome that helps would-be sellers understand the number of searches that their home would appear in based on three different price levels and the scale of the competition for similar priced homes. The new feature is designed to get sellers considering the link between pricing and buyer interest before speaking to an agent.
The MyHome upgrade also includes a new, enhanced agent comparison tool which helps would-be sellers to compare local agents in their area by number of homes for sale, similar homes previously listed and average listing time.
The results are personalised to the potential seller’s property that is claimed on MyHome. This helps sellers find an agent that matches their property faster, driving more high quality leads for agents.
700,000 of MyHome’s 4.5 million subscribers have indicated that they are serious sellers who are ready to move over the next 12 months. The average value of a claimed property in MyHome is also £47,000 more than a typical property in the region it’s located.
Rich Hayes, chief operating officer at Zoopla, said: “Zoopla’s MyHome subscribers are highly engaged with the value of their home and what is selling in their local area, and their feedback has informed MyHome’s latest upgrades and enhancements.
“Our focus is to ensure that we’re giving agents access to motivated sellers that drive an excellent return on investment. As we continue to innovate at pace, we’re confident that this audience will continue to grow in both size and quality and generate more value for our agent partners.”
