"While older properties still have their charm, more buyers are now drawn to the ease, energy efficiency and ready-to-move-in appeal of new builds"
- Jen Lloyd - Skipton Building Society
Skipton Building Society has announced that it has broadened its mortgage range for new-build customers, giving buyers at 95% LTV access to a wider selection of products, including base rate trackers along with fee and cashback choices.
The update is designed to support those prioritising modern, energy-efficient homes and seeking greater flexibility when purchasing a new property.
Recent research commissioned by Skipton shows a clear shift in buyer preferences. Almost half of prospective homebuyers, at 44%, are actively considering new-build homes, compared with 30% looking at older properties. A survey of 1,000 potential buyers, carried out through OnePoll, points to a growing appetite for new builds.
Many respondents highlighted modern features and convenience as key advantages, with 53% selecting these as influential. A further 31% noted the appeal of avoiding a property chain. Sustainability is also shaping decision-making, as 52% said they would be more likely to opt for a new build if it included features such as solar panels or electric vehicle charging points.
These findings reflect the changing priorities of many households and indicate continued demand for accessible, environmentally conscious, and well-designed homes.
“We’re seeing a real change in what people want from their homes,” said Jen Lloyd, head of mortgage products and proposition at Skipton Building Society. “While older properties still have their charm, more buyers are now drawn to the ease, energy efficiency and ready-to-move-in appeal of new builds. Our enhanced product range gives these buyers more choice and flexibility, because everyone deserves a fair chance to own a home that fits their life.”
Affordability remains a central concern for many prospective buyers. Skipton’s latest Home Affordability Index shows that only 11.5% of potential first-time buyers can afford a home in their area, while 98% of those living with parents can’t afford the average first-time buyer property nearby. These figures reinforce the need for housing solutions that balance quality with realistic entry points for younger households.
“Buying your first home should be exciting, not overwhelming,” added Jen. “Too many people feel priced out or stuck. That’s why we’re listening to what buyers want and offering solutions that make homeownership more achievable. Enhancements to our new-build offering are just one of the ways we’re helping to level the playing field.”
