The research by Unlatch monitors changing demand for new-build homes across 20 major cities across. Demand is calculated by studying the ratio of new homes already sold subject to contract or under offer as a percentage of all new-build stock listed for sale.
Largest quarterly demand increases
The latest index shows that it’s Leeds that tops the table where the largest increase in buyer demand for new-build homes is concerned. The city has seen buyer demand increase by 9.1% in Q2 versus the first three months of the year.
Despite London underperforming compared to the rest of the UK where topline house price growth is concerned, the capital has seen the second-largest uplift in demand for new homes, climbing 3.4% quarter to quarter.
Cardiff has seen new-build demand boosted by 3.2% in Q2, with Newport (2.9%), Glasgow (2.8%), Aberdeen (2.3%) and Birmingham (1.7%) also seeing an increase.
Current hottest spots
However, when it comes to the current demand for new builds, it’s the nation’s coastal cities that remain most in favour with the nation’s homebuyers.
Bournemouth ranks top where 64% of all new-build homes had already gone under offer or sold subject to contract in Q2, followed by Bristol (54.5%), Southampton (53.7%), Cardiff (53.2%), Plymouth (44.4%) and Portsmouth (40.6%).
Lee Martin, Head of UK for Unlatch says: “Demand for new homes remains robust across Britain and over a third of those listed for sale have been snapped up in the second quarter of this year. This demand remains strongest across many coastal cities as the pandemic legacy continues to influence buyer preferences based on lifestyle over the convenience of a commute, for example.
"However, there are clear signs that this tide is starting to turn with Leeds and London driving the market with respect to the quarterly change in demand levels. This uplift across London, in particular, is a very positive sign given the fact the capital has struggled following an exodus of homebuyers to greener pastures during the last two years.”
