Lisa Wood has been acting as both Head of Brand and Head of Marketing since Mark Mullen moved to become Regional Head of Marketing at HSBC Middle East based in Dubai earlier this year. Lisa will now move to become Head of Marketing and Communications for HSBC's premium expatriate bank business in Jersey.
Paul has worked for HSBC for 10 years when he joined as an e-Marketing Manager helping to launch TV Banking, Internet Banking and share-dealing. Following a period as e-Business Consultant for HSBC Asia Pacific, he returned to the UK in 2002 to become Innovations Marketing Manager for first direct, moving to become Head of e-Marketing and leading the Bank through a period of significant growth.
He then became Head of e-Marketing for HSBC's UK business before taking on his last role as Head of Marketing and Communications for HSBC Bank International in Jersey.
Paul commented:
"There are some fantastic developments going on in the business at the moment including their ground breaking strides into social media. It's great to be back and this time leading the marketing for the bank as it enters its 21st year."
Lisa Wood commented:
"It's been a really challenging but exciting time for me this year with highlights including the incredible success of the current advertising campaign using social media as a method of creating debate. I'm delighted to be able to take on my new role in Jersey and take my experience into a new market."
