The data reveals that in Q3 2025 (July–September), auction sales rose by 11% year-on-year, with 56,459 properties viewed (up 6%) and £555 million worth of property sold – also up 11% on the same period in 2024.
The surge in demand comes during a quieter summer for the wider housing market. As speculation around the Chancellor’s Autumn Budget mounts, buyers and sellers have paused to see how potential tax changes might affect them. Landmark Information Group’s latest Property Trends Report shows listings down 1% and traditional sales agreed (Sold Subject to Contract) down 6% year-on-year. Against that backdrop, auction continues to outperform, providing faster, more secure transactions for agents and consumers alike.
With one in four traditional sales in England and Wales falling through each year – costing an estimated £400 million – MMoA offers an increasingly attractive alternative. In Q3 alone, iamproperty auctions generated £12 million in Partner Agent fees, up 12% on the same quarter last year.
Kirsty Smith, branch manager at Stephenson Browne and iamproperty partner agent, said:
“We had a strong start to the quarter, with auction continuing to deliver great results even through a slightly quieter August. Auction has been a powerful string in our bow, giving vendors more options and helping us secure sales with a broader range of buyers, including those using mortgages.
“The support from the iamproperty team has been excellent, and our staff feel confident presenting the auction proposition to vendors. With cost being a major factor for sellers right now, auction has proven a secure and often more affordable alternative to private treaty.”
Jamie Cooke, co-founder of iamproperty, added:
“Auction stands firm in times of uncertainty, and our Q3 data is compelling evidence of that. Despite reports of an autumn slowdown, we’re seeing more vendors turn to auction in early Q4 to meet rising demand."
“Alongside seasonal motivation from buyers hoping to move before Christmas, we suspect some sellers want to complete ahead of the Autumn Budget. If the rumoured policy changes materialise, they could further stimulate the auction market. Our data reinforces that giving consumers more choice empowers agents to deliver the best outcomes and stand out in a competitive marketplace.”
