Short term rentals now account for as much as 7% of total housing stock in some locations

Short-term lets are on the rise and now account for as much as 7% of total homes across 15 of the nation’s most popular staycation destinations, with just one seeing a decline in holiday-let property market prominence.

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Property Reporter
8th August 2022
Blackpool 711

The latest research by estate agent comparison site,, analysed the latest data on active holiday rentals across 15 of the nation’s most popular tourist destinations, from Southend to Scarborough, Brighton to Blackpool. They then compared this to the total number of dwellings in each area to see what percentage of the market they currently account for.

The research shows that, across the board, there are currently 54,657 holiday lets, accounting for 3.5% of total homes in these locations - up from 2.8% since 2019 alone.

Cornwall is perhaps predictably the nation’s holiday let capital, with holiday rentals accounting for 7.4% of total homes in the area - up 1.2% since 2019.

However, when it comes to the biggest takeover of holiday rentals, it’s Scarborough that tops the table. Not only is the town home to the second highest current percentage of holiday let housing stock - accounting for 7% of all homes in the town - this holiday let market share has increased by 2.3% since 2019.

The district of Dorset ranks third both where the current holiday let market share is concerned (6.1%), as well as the increase since 2019 (+1.6%).

Colby Short, Co-founder and CEO of, commented: “Holiday lets are an understandably contentious subject and one that has really come to the forefront during the pandemic due to sky-high demand for staycations while travel restrictions were in play.

"At the same time, many traditional buy-to-let landlords have looked to holiday lets as a way of improving their financial returns, due to the far higher rental yield potential and following a sustained campaign by the Government to deter buy-to-let investment.

"For many local residents, this upward trend will be unwelcome news, as the general consensus is that holiday lets put a further stranglehold on local housing availability, pushing the cost of both renting and buying out of reach.

"Of course, the flip side is that these local economies rely heavily on tourism and a higher provision of holiday rentals helps to boost tourism spend which, in turn, has a positive influence on the wider local area.”

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