Demand for staycations see Holiday Let product numbers double in 12 months

Buy-to-let investors looking to the Holiday Let market for their next investment will find a greater choice of deals provided by a growing number of lenders than a year ago due to the rise in demand for domestic holidays.

Related topics:  Landlords
Property Reporter
7th September 2021
holiday home 2

According to analysis by, mortgage options for borrowers looking at holiday lets have more than doubled since August 2020, there are now 186 options available compared to 74.

More lenders have entered the market, there are now 25 different brands versus 14 in August 2020, the majority of which are currently building societies.
The number of holiday let companies set up between January and June this year was an increase of 83% versus the whole of 2020 and 119% more than in 2019 according to Hamptons International.

Rachel Springall, Finance Expert at, said: “It’s positive to see a rise in holiday let product choice for landlords over the past few months, but the market is still relatively niche as there are less than 200 deals available. As the demand for staycations remains evident, it would not be too surprising to see more growth in this market in the months to come. In August 2020 only 14 lenders were offering a buy-to-let mortgage available to holiday let, whereas today there are 25 and many of these are building societies.

“The mix of uncertainties this year surrounding international travel has caused demand for holiday lets and, according to Hamptons International, there were 1,404 new holiday let incorporations in England, Scotland and Wales between January and the end of June 2021. They recorded this as the highest number since their records began in 2007, an increase of 83% compared with the number of holiday let companies set up in the whole of 2020 and 119% more than in 2019.

“Whether the appetite for staycations falls into 2022 is unknown but for the moment it's evident landlords are taking advantage of the opportunity to earn an income through holiday lets. Those who may have saved some additional disposable income during the UK lockdown, or are looking for alternative investment opportunities, may then be keen to get involved. Undertaking thorough research into popular locations, weighing up tax benefits, reading up on rules regarding residency periods and other potential expenses outside of utility bills can feel daunting, so seeking advice before entering an arrangement is wise.”

More like this
Latest from Financial Reporter
Latest from Protection Reporter
to our newsletter

Join a community of over 20,000 landlords and property specialists and keep up-to-date with industry news and upcoming events via our newsletter.