Property portal, Zoopla, has announced that it has launched the new Zoopla Valuation Tool (ZVT), which delivers valuation leads directly to agents.
The online widget can be integrated directly into an agent’s website using its logo and company branding. The tool is designed to capture key contact information from potential sellers and landlords as leads, before providing a free estimated sales and lettings valuation range for their property.
After the seller or landlord fills out a simple online form, the lead is automatically delivered to an agent's CRM system or mailbox. By providing a price range for sale and rent, the seller or landlord is encouraged to contact the agent directly for an accurate valuation, based on the agent’s in-depth knowledge of their local market.
Andy Marshall, Chief Commercial Officer, Zoopla, said: “We’re excited to launch the new Zoopla Valuation Tool. By empowering agents to provide this service on their websites they can champion their online branding and local market expertise, whilst generating all-important valuation leads.
“Our Zoopla Valuation Tool is designed to introduce an agent to a potential seller or landlord and translate their initial interest into high-quality leads. Critically, the ZVT generates a house price range, which encourages consumers to engage with an agent, leaving room for them to incorporate their in-depth and local market expertise to calculate a more specific house price valuation across both the sales and lettings landscape.”