As the nation continues to watch the pennies, the 45% discount from RIAS is set to reward today's over 50s for their experience and help households keep a lid on rising bills. And as RIAS' Home Insurance has been awarded a 5 Star Rating by Defaqto, new customers will benefit from both excellent cover and great value for money.
The promotion, which started on 19 September, follows the launch of RIAS' new integrated brand campaign, ‘where experience counts' which reflects the company's extensive experience in protecting the diverse insurance needs of the UK's 23 million over 50s.
RIAS Home Insurance customers can benefit from the following features:
Up to £50,000 contents and £1 million buildings cover as standard
Access to a 24 hour, 7-day a week claims service
Call centres based in the UK
A choice of voluntary excesses
New-for-old replacement on damaged items
Up to £25 reimbursement to cover the cost of switching to RIAS
Up to £350 contents cover for guests and carers
Cover to trace and access the source of leaks
Mark Hanson, Director of Marketing at RIAS, comments:
"We recognise the importance that customers place on having the right home insurance cover and how it may seem a begrudging purchase at a time when budgets may be stretched. This promotion aims to help relieve some of the pressure on homeowners' finances, without compromising on the quality of cover, and rewards those over 50s who haven't made a claim in the last five years."
