Auctions

Pugh launches new platform to support estate agents

Property Reporter
|
12th January 2021
online auction

Property auctioneer, Pugh, has announced that it has launched a new platform designed to support its nationwide partnership network of estate agents.

The new tech has been developed to provide state-of-the-art free technology to estate agents that are part of the Pugh network and features a ‘partner portal’ online hub for agents to access training materials, videos, marketing downloads and submit new properties for auction.

Will Thompson, Pugh associate director who heads the new network, said: “We are really excited to have developed technology that not only allows us to collaborate with our partner agents in the most efficient way for them but also enables them to work directly with their own clients and ensure they stay at the forefront of the market.

“It has never been more crucial for agents to be able to access new revenue streams from properties and the partner portal is a simple way to refer a property to Pugh for auction, with unlimited users and varying levels of access.”

He adds: “We are also providing a white-label microsite to our partner agents so that they can easily advertise the auction properties they have for sale at a Pugh auction. The site is branded with clients’ own colours and logos, so it really is seamless and has been developed to promote their brand.”

Since the onset of the coronavirus pandemic in March, the firm has sold lots totalling over £35m at its auctions, which have been held on their online platform. In 2019 it offered over 1,000 lots for sale at its auction venues, achieving an auction success rate of over 85% and generating over £90m in sales for clients.

Pugh’s next auction, featuring properties and land across the UK will be held online on 20 January.

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