Auction House hammers it at latest London sale

Warren Lewis
26th June 2019
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Auctioneers, Auction House London, has revealed that it sold more than 80% of its lots listed for the fourth sale in a row this year, at its latest auction in the capital.

According to the firm, it was the largest sale this year, offering 113 lots and raising almost £17m. The TV series ‘Homes under the Hammer’ was filming the packed sale room, at the London Marriott Regents Park Hotel, where there was a lot of interest from investors and developers.

One highlight was a run down three bedroom end of terrace house in Brentford with the potential for an infill building plot, as part of the sale. It started with a guide price of £450,000, and although there was no planning permission in place, bids quickly rose until the hammer came down at £779,000.

A bungalow in Erith, Kent generated a similar level of interest, from a number of buyers. The two bedroom property in Colyers Lane, needing modernisation, started with a guide price of £150,000 and sold for £275,000, following strong competition between a number of bidders.

Andrew Binstock, Director and Auctioneer at Auction House London,  said, “This sale illustrated perfectly the auction model. We put the property on the market with a higher guide price which failed to capture the imagination of buyers and attracted no viewers at all. But after we dropped the guide price we had people beating a path to the door and into the auction room.

The property subsequently sold for much higher than its original guide price of £225,000. On this occasion the seller continued to believe in our expertise and was delighted by the result.”

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