Aprirose Real Estate Investment has appointed Refresh, the asset enhancement platform operated by Watkin Jones Group, to deliver a refurbishment programme at Central Studios in Reading as part of its ongoing property investment strategy.
The project follows Aprirose’s acquisition of the 141-studio purpose-built student accommodation (PBSA) scheme in 2025 and forms part of an asset management plan developed by its in-house specialist team.
Refresh is carrying out a programme of targeted improvements designed to enhance the functionality, utilisation and appeal of the building. The works include the soft refurbishment of studios, upgrades to circulation areas and the reconfiguration of amenity and reception spaces to make better use of existing space while aligning the scheme with current PBSA requirements.
The programme is being delivered within a live operational environment, with works planned to minimise disruption for residents.
Property investment focus on asset enhancement
The scope of works includes several upgrades across both private and communal areas of the scheme.
These include:
- Reconfiguration and repositioning of amenity and reception spaces to improve layout, flow and usability, supporting student living, study and social interaction.
- Soft refurbishment of 141 studios, including redecoration, flooring upgrades, and furniture upgrade or replacement.
- New and upgraded mattresses, reflecting student feedback around sleep quality.
- Repair and renewal of joinery items, alongside door and window upgrades and replacements.
- Bathroom enhancements, including upgrades to fittings and mirrors.
- Full redecoration of corridors, stairwells, and lift lobbies, including flooring and light fittings.
Contractors began work in March 2026 and will deliver the programme in phases throughout the summer of 2026. The phased approach allows improvements to proceed while maintaining normal operations within the occupied building.
Watkin Jones said the project demonstrates Refresh’s ability to carry out cost-effective upgrades that extend the life of an asset, improve the resident experience and support asset performance without interrupting day-to-day operations.
“Central Studios is a strong example of how targeted refurbishment and clear, well-planned reconfiguration can reposition an operational PBSA asset,” said Andy Thorne, technical services director at Watkin Jones.
“The focus has been on improving how the space works day-to-day for residents, while delivering upgrades that support long-term value for our client, all without disrupting ongoing operations.”
Aprirose said the acquisition was driven by both market fundamentals and opportunities to improve the asset through active management.
“We acquired Central Studios last year as we were attracted to the limited future PBSA supply in Reading, the fact the asset was established with strong occupancy and high re-booker rates and the clear asset management opportunities it presented through future refurb, cost reduction and lease regearing for example,” said Sameer Gheewala, vice president of asset management at Aprirose.
“Our specialist in-house asset management team has worked hard to put in place a strong strategy to implement these activities and appointed Refresh to deliver the upgrades in a live environment to minimise disruption and enhance the asset and the student experience, embedding feedback via strong engagement to help shape the work.”
