"Homeowners come to Zoopla for home valuations, and one in four properties listed for sale now come via our unique MyHome audience. We believe Prospect Plus provides agents with the best tool for converting seller leads in the industry."
- Rich Hayes - Zoopla
Zoopla has introduced Prospect Plus, a new product giving agents direct access to its high-intent MyHome homeowner audience. This audience includes over four million homeowners, with 700,000 indicating they plan to move within the next 12 months. The potential sales commission from these motivated sellers is estimated at more than £2 billion.
Prospect Plus connects local agents to these sellers, a new type of lead backed by Zoopla data showing a conversion rate of over 40% from valuation to instruction.
The product aims to unlock return on investment for agents by providing:
More quality prospects: direct access to serious sellers ready to move
More instructions: targeted insights on seller activity, saved searches, and valuation expectations to help agents secure instructions
More sales: high-converting seller leads to an increase in revenue
Since its launch, more than 150 branches have signed up for Prospect Plus, benefiting from an influx of quality leads. Simon Gallacher, director MNAEA of Up Estates, said, “Zoopla has always delivered valuation leads for us, but with Prospect Plus, the quality and outcome of those leads has significantly improved. We’ve seen a clear uplift in prospects that have gone on to convert into instructions, and ultimately, sales. It’s more sophisticated and the results are tangible, we’d highly recommend it to any agent looking to win more business.”
Zoopla has been building its MyHome audience for several years. More than four million homeowners use the tool to track their property value, housing equity, local demand, and recent sales. The 700,000 sellers with plans to move create a powerful market segment, reinforcing why Zoopla leads valuations, with 61% of consumers visiting Zoopla first for this service.
Rich Hayes, chief operating officer at Zoopla, comments, “At Zoopla, we continue to invest in building the UK’s largest homeowner audience so we can unlock value for estate agents," comments Rich Hayes, chief operating officer at Zoopla. "Homeowners come to Zoopla for home valuations, and one in four properties listed for sale now come via our unique MyHome audience. We believe Prospect Plus provides agents with the best tool for converting seller leads in the industry.
“We’re just getting started and we have a number of additional untapped opportunities for Zoopla to engage consumers and create additional value for our customers that we will be bringing to market in the future.”
