A 2025 survey by Rently found that 65% of renters said smart home technology makes a rental more appealing, while more than half said they would trade shared amenities such as pools and gyms for connected features inside their homes. The findings point to a shift in priorities, where digital convenience increasingly outweighs traditional extras.
“Connected homes are no longer a luxury, they’ve become a core expectation for many tenants,” said Simon Cairnes, property expert at BuyAssociation. “From app-controlled heating to remote security systems, tenants increasingly view technology as part of their standard quality of life. Properties that meet these expectations are more attractive, command higher rents, and can enjoy longer occupancy.”
Why smart features are becoming a must-have
Convenience sits at the centre of this change. “Convenience is a huge driver,” he said. “Tenants want control over their home environment, whether that’s heating, lighting or security, without leaving the sofa. Smart home tech provides that in a way traditional systems simply can’t.”
Security and running costs also influence demand. “Smart locks, doorbell cameras and app-based security give renters peace of mind, while smart thermostats and lighting reduce energy costs,” he explained. “In today’s market, these features aren’t just about comfort, they’re about financial sense too.”
Across many rental markets, tenants increasingly expect technology to support both safety and affordability, especially as energy bills remain a concern.
What are tenants willing to pay for?
Cairnes said renters are showing a clear readiness to pay more for homes that deliver tangible benefits. “Tenants are increasingly prepared to pay for technology that adds real value,” he noted. “We’re seeing a willingness to spend extra each month for homes that are modern, secure, and energy-efficient. Features like smart heating, locks, lighting, and even integrated appliances can justify a noticeable rent premium.”
Lifestyle considerations play a role, particularly among younger renters. “For younger renters and tech-savvy professionals, a tech-ready home isn’t just convenient, it’s part of the lifestyle they want,” he added. “Properties that don’t offer this risk are being overlooked, even if the rent is lower.”
The investor opportunity
For landlords, the appeal extends beyond headline rents. “Smart home upgrades can directly improve yields and tenant retention,” Cairnes said. “When renters feel a property fits their lifestyle, controlled via apps, energy efficient and secure, they’re more likely to stay longer, reducing void periods and turnover costs.”
Technology can also help landlords manage properties more efficiently. “Connected systems can help landlords proactively manage maintenance,” he explained. “Sensors that detect leaks, for example, prevent small issues from turning into costly repairs, protecting both tenants and property value.”
Implementing smart upgrades effectively
Investors do not need to retrofit everything at once. “Investors don’t need to overhaul every property overnight,” he said. “Start with high-impact features that matter most to renters, smart locks, heating controls and security cameras. Once you see tenant engagement, expand into energy management, automated lighting or integrated appliances.”
Clear communication is just as important as installation. “It’s not enough to simply install tech,” he added. “Tenants need to understand the benefits. Highlight these features in listings and viewings to justify the premium and show the property is built for modern living.”
High-impact features commonly prioritised by tenants include:
smart thermostats and app-controlled heating
smart locks and video doorbells
energy-efficient lighting systems
basic security cameras with remote access
The long-term outlook
Looking ahead, Cairnes warned that inaction carries its own risks. “As smart home adoption becomes more widespread, properties that remain traditional risk falling behind,” he said. “Landlords who embrace this now will benefit from stronger rental income, improved retention, and future-proofed asset value.”
Tenant behaviour already reflects this shift. “Tenants are voting with their wallets, and connected, energy-efficient homes are increasingly non-negotiable,” he said. “Investors who recognise this shift early can not only meet demand but also strengthen their long-term portfolio performance.”
