According to the latest data from TwentyCi, the South East has become the most challenging region to sell property in the UK, while Scotland remains the easiest.
The research, which covers the period from 1 April 2024 to 31 March 2025, highlights the UK postcodes where homes are either the hardest or easiest to sell. The analysis is based on five criteria: price achieved compared to the original asking price, the likelihood of a property selling, how quickly it will sell, the probability of a sale falling through, and the likelihood of a price reduction.
The data includes only postcodes with at least 250 new instructions over the past year to ensure the sample size is statistically significant.
In the South East, properties are currently achieving just 95.6% of their original asking price, which is lower than the national average of 97%. Homes in this region are also less likely to sell, with only 50% of listed properties completing the sale, compared to 55% across the UK.
Moreover, 41% of listings in the South East undergo at least one price reduction, higher than the national figure of 37%. The fall-through rate in the region is 26.5%, also above the national average of 24%. On average, homes in the South East take 78 days to sell, which is slightly faster than the national average of 84 days.
Scotland
In contrast, Scotland offers a much easier market for sellers. Properties in Scotland are typically sold more quickly, with an average selling time of 49 days. The likelihood of completing a sale is higher in Scotland, with 78.6% of listings going to completion.
Homes in Scotland also tend to achieve a higher proportion of their asking price, at 105.4%, largely due to the 'offers over' system. Price reductions are far less common in Scotland, with only 19.5% of listings experiencing one, and the fall-through rate is significantly lower, standing at just 13%. These positive figures are partly attributed to Scotland's distinct legal processes for property transactions.
The report also highlights that the average property price in Scotland in Q1 2025 was £232,000, compared to £494,000 in the South East. Despite the South East’s difficulties in selling, it remains a more attractive area in terms of asset value.
The full table of how difficult it is to sell property by UK region is below. Those at the top of the table with lower scores represent the easiest places to sell a property:
| UK Region | Average Ranking |
| Scotland | 1 |
| North East | 2.3 |
| Yorkshire & The Humber | 3.2 |
| West Midlands | 4.6 |
| North West | 4.8 |
| East Midlands | 7.8 |
| Outer London | 8.2 |
| East of England | 8.7 |
| South West | 8.8 |
| Wales | 9.2 |
| Inner London | 9.4 |
| South East | 10.2 |
“Long known for its combination of economic opportunity and leafy towns and villages within easy reach of London, the South East has traditionally been one of the UK’s most attractive regions for homebuyers," comments Colin Bradshaw, CEO of TwentyCi.
He added, "While still desirable, it’s now the most challenging region in which to sell, likely due to mounting affordability pressures such as high mortgage rates that are making it harder for buyers to access the market.
"Over the past year, average asking prices in the region have dipped by 0.6%, but sales agreed are up by over 8%. This demonstrates an active demand, but this growth lags behind other regions in England, which have seen gains of over 14% in the same timeframe.”
