"By engaging with tenants in a meaningful way in this tailored, digital format, we are driving valuable leads to our letting agent customers."
100,000 renters - or aspiring renters - have already signed-up to the rental Zooploma since it went live last week. Once subscribed, users will receive a series of 19 easy to digest emails over five weeks.
According to the latest Zoopla Rental Market Report, the average time to rent a property in the UK is 17.7 days.
Zoopla's first-time buyer guide launched on Boxing Day and has already achieved over 186,000 sign-ups.
Adam Knight, head of CRM at Zoopla, said: “By engaging with tenants in a meaningful way in this tailored, digital format, we are driving valuable leads to our letting agent customers.
“With UK homes renting out in just over two weeks on average, renters face stiff competition, and they must make important decisions quickly. The Zooploma is designed to help better inform tenants throughout each step of their journey.
“Our first Zooploma has been a huge success, fast approaching 200,000 sign-ups from first-time buyers. We are confident the rental series will spark a similar level of interest. With more consumers signing up to receive email alerts and updates than ever before, the Zooploma represents just one of the ways we’re innovating to help our agent customers and home hunters alike.”
