The latest campaign, to include both TV and print advertising, will follow the theme of previous campaigns and highlight Zoopla’s mobile apps. The campaign will be the biggest to date by Zoopla.co.uk in terms of both marketing spend and exposure.
Over the past year, Zoopla has more than doubled its national brand awareness to 49% of all UK adults, now second only to Rightmove for UK property portals. And Zoopla.co.uk has seen record growth in traffic over the past 12 months, recording over 10 million visitors in July alone.
The new multi-million pound campaign is expected to further increase traffic to Zoopla.co.uk and deliver even more enquiries and exposure for its member agents and developers.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said:
“We continue to make very significant investments to ensure that we are supporting the expectations of our members.
"We are delighted with the growth experienced over the past year and with the results we are delivering and Zoopla is now well on its way to becoming a household name.”
View the latest ads:
Zoopla.co.uk TV advert: "Smarter" September 2011
Zoopla.co.uk TV advert: "Kerching" September 2011
