Draw-a-Search allows people to sketch out and define their own search shape on a map and perform property searches on that specific area. The tool works by connecting a series of points together to form an enclosed search shape.
The shapes can then be saved to receive property alerts and even uploaded to social media sites Facebook and Twitter to be shared with others. Rightmove is the first property portal to introduce this market leading innovation, helping agents’ properties to be found more quickly and easily by discerning buyers and tenants.
Draw-a-Search has already proved popular with over 10,000 search shapes saved within the first few days of the tool being introduced on site.
Miles Shipside, commercial director of Rightmove, comments:
“Home-hunters often have a very specific search area in mind that does not neatly fit in a post code area or a radius of a town. Using Draw-a-Search they can now specifically define that area to fully customise and fine-tune their property search process.
"It’s great news for Rightmove member agents that we have introduced another ground-breaking feature to impress their potential sellers and landlords.”
The Draw-a-Search tool will already be familiar to Rightmove estate agents as the technology to designate a particular area has been available within Rightmove Plus since November. Sales agents use this to define the specific patch or target areas that they operate in and generate performance reports on how they are performing against other agents in the area they have drawn.
Shipside adds:
“Nobody knows their local area quite like an estate agent, and so the ability to specifically define the patch they operate in and receive detailed reports on those customizable areas has proved a very popular feature of Rightmove Plus with our sales agents.
"We’re delighted to now roll out this technology to the general public to assist in their search activity, especially as the areas that we see home-hunters drawing have the potential to give us even further market intelligence to pass on to Rightmove agents.”
To try out Draw-a-Search please visit the following link including a full video tutorial.
