"The latest figures show that demand across London’s prime and super prime markets has steadied following a more turbulent start to the year, although we’re yet to see any significant momentum build"
- Marc von Grundherr - Benham and Reeves
The latest Prime London Demand Index from Benham and Reeves shows that buyer demand for prime property across London’s top neighbourhoods remained broadly steady in the third quarter of 2025. Demand dipped slightly by 0.4% compared with Q2 and is 0.2% higher than this time last year.
The index monitors activity for London’s most expensive properties, covering the £2m to £10m prime market and the £10m+ super prime segment. It measures demand by looking at the proportion of homes listed for sale that are already sold subject to contract.
Prime market (£2m to £10m)
In Q3 2025, 17.2% of prime London homes had found a buyer, meaning just under one in five properties sold.
The neighbourhoods with the highest demand included Putney: 40.0%, Barnes: 36.4%, Islington: 35.8%, Wandsworth: 35.4%, and Clapham: 32.9%.
Quarterly uplifts were strongest in Hampstead: +7.3%, Highgate: +4.5%, and Notting Hill: +4.3%. Quarterly declines were most pronounced in Chiswick: -7.4%, Wapping: -6.8%, and Fulham: -6.2%.
On an annual basis, neighbourhoods seeing the biggest gains were Putney: +14.4%, Wapping: +11.8%, Chiswick: +5.4%, and Wandsworth: +5.1%.
Super prime market (£10m+)
Across the super prime segment, demand in Q3 2025 was lower, at just 4.0%. The most in-demand areas were Barnes: 33.3%, Highgate: 15.4%, Hampstead: 10.0%, Kensington: 6.0%, and Chelsea: 5.6%.
Quarterly growth was strongest in Barnes: +33.3%, Hampstead: +6.4%, and Highgate: +6.3%, with declines largest in Victoria: -12.2% and Fitzrovia: -25.0%.
Annual gains were highest in Highgate: +15.4%, Kensington: +3.2%, and Hampstead: +2.3%.
Marc von Grundherr, director of Benham and Reeves, said, “The latest figures show that demand across London’s prime and super prime markets has steadied following a more turbulent start to the year, although we’re yet to see any significant momentum build."
“South West London continues to dominate, with neighbourhoods such as Putney, Barnes and Wandsworth proving particularly popular thanks to the combination of value, space and lifestyle they offer compared to the core Central London market.
“At the same time, North West London areas such as Hampstead and Highgate are enjoying renewed momentum, while parts of Central London remain more patchy.
“The super prime market has also seen a modest but important rebound, with Barnes leading the way, and this underlines that London’s most exclusive homes remain attractive even against a backdrop of wider economic caution. With the capital’s enduring reputation as a global safe haven for wealth, we expect activity to remain robust into the final quarter of the year.”
