Principal Asset Management, the US-based global investment manager, has appointed Pinnacle Group to operate new build-to-rent homes across a major development in South London.
The contract strengthens Pinnacle's position as a specialist operator in the UK's expanding build-to-rent sector, delivering professionally managed rental homes for residents and long-term performance for investors.
Pinnacle now manages nearly 1,500 BTR homes nationwide, marking its growing presence in the sector.
Principal forward funded 130 BTR units at King George's Gate in Earlsfield, part of Taylor Wimpey's broader masterplan, and acquired a 66-unit residential building within the Clapham Park regeneration area.
Pinnacle began operating the Clapham development, which reached practical completion in late 2025. Services include resident onboarding, customer support, compliance, repairs coordination, building safety management and community engagement.
Both schemes sit in established south London neighbourhoods with strong rental demand and excellent transport connectivity.
The King George's Gate project will complete in 2027. Pinnacle will continue building its relationship with Principal as the preferred operator of its pipeline.
"Partnering with Principal to support the delivery of high-quality Build to Rent homes in this London community reflects our commitment to what residents value most – safe, well-managed homes, a responsive service and a strong sense of community," said Claire Kober, managing director of homes at Pinnacle Group.
"As a people-first operator, we draw on 30 years of experience combining professional management with long-term stewardship to ensure stability, quality and a great rental experience for residents."
