"Rely provides brokers with simpler, faster and more predictable lending journeys as well as offering product choice, value and confidence across a broad range of buy-to-let scenarios"
- Adrian Moloney - OSB Group
OSB Group has officially launched Rely, a new specialist buy to let lender aimed at supporting brokers and their landlord clients, from first-time landlords to large-scale professional investors.
Brokers can register quickly through a four-minute process and access a range of products and features on the Rely website.
Features of the platform include:
Reduced paperwork for quicker applications
No separate legal panel for limited companies
A wide variety of products designed for property investors
The launch follows a successful pilot involving over 50 broker firms and feedback from more than 500 brokers, many of whom have already submitted business through the faster lending platform.
Rely’s new technology integrates with 18 partners, streamlining the buy-to-let process for brokers. Its team of specialist buy-to-let experts is also available to provide guidance on complex or unusual cases.
Rely now becomes the dedicated buy-to-let brand under OSB Group, allowing Precise to focus on residential and bridging mortgages. Consequently, buy-to-let products from Precise will be withdrawn. The launch also signals the eventual retirement of the Kent Reliance for Intermediaries (KRFI) brand for new business, which will be officially announced later.
“We’re really proud to officially launch Rely to market and want to thank all the firms and brokers who gave their invaluable support and feedback during the pilot,” comments Adrian Moloney, group intermediary director at OSB Group (pictured).
He continued, “Rely provides brokers with simpler, faster and more predictable lending journeys as well as offering product choice, value and confidence across a broad range of buy-to-let scenarios. Using data-driven lending decisions, it enhances our ability to streamline every broker touchpoint from underwriting, valuation, risk assessments and even document handling.”
“In our opinion, Rely is an absolute game changer that utilises technology to do the ordinary, whilst freeing our people to do the extraordinary,” Moloney noted.
Clare Beardmore, director at Legal and General Mortgage Club, added, “I’m really pleased to see this new lender launch from OSB Group. Kent Reliance for Intermediaries and Precise have been great supporters of specialist buy to let over the years and bringing Rely to the market will encompass the best of those brands. In a constantly evolving market, Rely will support more brokers in the buy to let space.”
