"It’s reassuring to see that first-time buyers account for by far the largest proportion of our new homes activity and that a good proportion of homes are being sold off plan"
- Joel Ellis-Duffy - Foxtons
Foxtons’ latest market insight shows its new homes team has outperformed the wider market trend, posting growth in both sales volumes and value.
Internal data reveals that during the first half of 2025, Foxtons’ New Homes and Investments team sold 16.5% more new homes than in the same period in 2024. The increase indicates that London’s new home buyers remain active when working with an experienced agent.
Sales value also rose, with the total worth of new homes sold up 2.2% in H1 2025. First-time buyers were the most active group, making up 58.5% of all sales, while landlords accounted for 25.4% and home movers for 16.1%.
Mortgage buyers dominated, representing 72.6% of activity, but cash buyers still played a significant role, accounting for 27.4%. Cash purchases can be completed in as little as 10 days, providing landlords with opportunities to buy and list properties ahead of the summer letting season.
This strong start follows a successful 2024 for Foxtons’ New Homes and Investments team.
“The London property market has continued to show why it is a great long-term investment over the first six months of the year and the Foxtons New Homes team have made sure buyers, landlords and institutional investors have benefited from our expertise in navigating the market conditions," explained Joel Ellis-Duffy, new homes sales director at Foxtons.
He added, "Looking forward, it’s reassuring to see that first-time buyers account for by far the largest proportion of our new homes activity and that a good proportion of homes are being sold off plan."
"It’s a positive indication for H2 that, now London buyers are benefitting from improvements to the mortgage market landscape, they are pushing on with their plans to purchase. We expect this trend to continue, particularly as the government recently stated its intention to ease lending criteria further to support buyers.”
