Just Mortgages joins Gen H’s New Build Boost scheme

Just Mortgages’ 34 new build advisers now offer Gen H’s New Build Boost.

Related topics:  Finance,  Housing,  New Build
Property | Reporter
31st July 2025
New Build - 066
"It’s certainly a massive win for Just Mortgages New Build & Shared Ownership and further cements our place, both as a trusted provider of quality advice, but also as the largest specialist new build team in the market"
- John Doughty - Just Mortgages

Just Mortgages New Build & Shared Ownership has secured access to Gen H’s New Build Boost, a scheme aimed at improving affordability for first-time buyers and home movers.

The partnership allows Just Mortgages’ team of 34 dedicated new build advisers to offer the mortgage product, which provides buyers with a 5% deposit option supported by a 15% interest-free equity loan.

Launched earlier this year in partnership with Persimmon Homes, New Build Boost is positioned as a private sector alternative to the now-closed Help to Buy scheme. Unlike Help to Buy, the 15% equity loan under Boost carries no interest or mandatory repayments for the full term of the mortgage.

The move reflects Just Mortgages’ growing presence in the new build market and builds on its relationships with developers, housing associations, introducers, and lenders across the country.

John Doughty, chapter managing director at Just Mortgages, said: “Since its launch, New Build Boost has created considerable interest among budding home buyers, providing a tangible pathway for the many who don’t quite have all the deposit or where affordability is particularly stretched.

“It’s a great example of innovation from Gen H to increase access to the property market and we couldn’t be more proud to be able to offer it to clients through our specialist team of new build advisers.

“It’s certainly a massive win for Just Mortgages New Build & Shared Ownership and further cements our place, both as a trusted provider of quality advice, but also as the largest specialist new build team in the market.”

Pete Dockar, chief commercial officer at Gen H, said: “Just Mortgages are extremely well-established in the new build space, and the high-quality service they provide makes them an excellent choice to carry and advise on New Build Boost.

“Making homeownership accessible requires not only the right financing options but the right partners, too – and with their clear expertise and footprint across the country, we have that with Just Mortgages.”

More like this
CLOSE
Subscribe
to our newsletter

Join a community of over 20,000 landlords and property specialists and keep up-to-date with industry news and upcoming events via our newsletter.