1. Why did you develop Imfuna Let?
Imfuna Let grew out of a business need to provide an efficient and reliable mobile/digital solution to document and report property condition and construction defects.
35 years in the construction and property business have provided me with the opportunity to develop and adopt various technologies to simplify the data collection component of my business. This need, followed the significant advancements in the software and computer industry. However it was the development of the mobile platforms, such as smart phones and tablets that really excited me. This truly is disruptive technology, that will continue to change the way we conduct business.
Imfuna Let fits nicely into the evolution of technology solutions as a viable professional productivity tool, that embraces industry practices and delivers efficient professional reports.
2. What does Imfuna Let offer agents?
Imfuna offers property professionals a simple, efficient and reliable tool to expand their business and create a value added service to their clients. By using Imfuna Let, agents can create an immutable record for inventories, check-ins, check-outs, and mid-term property management visits. Using the technology, property professionals can conduct a side-by-side reinspection of a property and produce a comparison report at the end of a tenancy, that shows the check-in condition side-by-side with the check-out condition.
3. How do agents benefit from Imfuna Let?
Agents create a more ‘sticky’ service to their clients, by providing a more comprehensive service. Imfuna Let provides a professional platform which agents can brand as their own. All the properties under their management can be managed from the Imfuna Let platform. They can integrate the property inspection components which Imfuna Let offers, with their property management systems to incorporate a broad range of services to their clients.
Imfuna Let allows agents to customise their inspection formats to respond to all aspects of property inspection, including creating snag lists; work in progress; trade allocation; and numerous other features that support a comprehensive agent-based service.
4. What do you love about the property market?
The dynamics of the property market has always fascinated me, starting from the construction planning phases, through to marketing the property, property management and ongoing maintenance.
The fact that properties represent one of the largest components of people's investment portfolio expressed in cost and time, I believe that it provides a sustainable and exiting opportunity for a broad range of services and industries. I believe there is no other business model, or industry, that draws in such a diverse pool of interest.
5. What do you loathe about the property market?
The instability created by opportunists, non-professional services and unrealised expectations across the industry.
6. How do you think the property market will perform in 2015?
The housing market will slow down. However demand for letting properties in the private rented sector will remain high in desirable areas. Predictions for house pricing reflects modest growth for 2015, influenced by affordability constraints and restrictions on mortgage lending.
Increased regulations place more demand on landlords. Landlords, or their agents, will have to be more diligent in managing the properties. Social media will impact poor performers. Firms offering reliable professional services will grow exponentially. Landlords will recognise the value of centrally managed, standardised property management systems and embrace them as a value added proposition. The power of cloud-based computing will impact the entire industry.
