Hinckley & Rugby for Intermediaries has launched a limited company buy-to-let product alongside new 95% LTV Income Flex options and selected rate cuts.
The building society introduced the two-year discount limited company BTL product, currently priced at 5.4% (1.49% below the homeowner variable rate), available up to 70% LTV. The product carries a £999 completion fee and a £250 application fee, providing an alternative to the standard 1% fee structure.
The society also rolled out three new Income Flex products at 95% LTV, targeting borrowers with complex or varied income profiles requiring manual underwriting. The range includes a two-year discount at 5.59% variable (1.30% below HVR), a two-year fixed at 6.50%, and a five-year fixed at 6.50% available until 31 March 2031.
"At the start of the year, brokers are already dealing with a broad spread of client needs, from higher-LTV purchasers seeking to meet and match affordability, to landlords reassessing how they structure borrowing in the near-term," said Laura Sneddon, head of mortgage sales and distribution at Hinckley & Rugby for Intermediaries (pictured). "Product design has to reflect that reality rather than force cases into rigid categories."
The lender cut rates by up to 25 basis points on its five-year Income Flex 80% LTV product, now fixed at 5.69%. Term extensions were applied across several core ranges.
"By introducing Income Flex up to 95% LTV, re-pricing selected five-year fixed products, and extending product end dates, we are giving brokers clear, workable options they can rely on when structuring cases in the current market," Sneddon added.
The products became available today.


