Finance

London rental market heating up as demand increases and supply falls 42%

Rozi Jones
|
20th August 2021
London 419
"Whilst there were deals to be had during the height of the pandemic and the first quarter of this year, tenants are now entering a much more competitive market."

The latest analysis from Chestertons reveals a 19% increase in the demand for rental properties across the capital. At the same time, the number of available properties has decreased by a staggering 42% compared to July last year.

As a result, the figures show a 63% decline in the number of rent reductions in July compared to July 2020.

Some of London’s areas that have already seen rent increases since this time last year include Hyde Park (31%), St. John’s Wood (27%) and Fulham (21%).

Further indications that supply and demand are balancing out is the reduction in tenant withdrawals. Comparing July this year to 2020, Chestertons found that 22% fewer tenants pulled out of their planned rental agreement. Equally, tenants moving into their new home was up by 16% during the same time period.

Richard Davies, head of lettings at Chestertons, said: “Whilst there were deals to be had during the height of the pandemic and the first quarter of this year, tenants are now entering a much more competitive market. Since the easing of lockdown restrictions, we have been witnessing an evident surge in tenant enquiries across London. This has resulted in the number of available properties dropping to pre-pandemic levels, which will inevitably lead to an increase in rents.

“Tenants who are eager to still find more property for their money, may wish to consider the locations of Canary Wharf, Kentish Town, Bermondsey and Pimlico where rents are still comparably low."

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