Zoopla scraps 'distracting' non-property related adverts

Warren Lewis
4th December 2018
Zoopla 015

In a move to ensure visitors to the site are rewarded with a better user experience, property portal, Zoopla, has removed all non-property related adverts from all its listing details pages.

Zoopla confirmed that the changes have already been implemented and are designed to ensure these pages are entirely focused on marketing properties and the agent that is listing them.

By removing visual distractions, decluttering the web page and helping it to load faster, the aim is to ultimately drive better marketing reach for properties listed on the portal and, by extension, for agents.

The announcement is part of Zoopla’s ongoing enhancements to the website to deliver a better service to agents and to increase the focus on driving leads and instructions for agent partners through a better user experience and improved SEO.

Charlie Bryant, Managing Director of Zoopla’s property division said: “We’ve listened to feedback from agents and this change is one of a number of small but important steps we are taking to ensure we are best positioned to support the day to day needs of our agents and consumers. It’s vital to set the standard for the property search experience and this is all part of that process. Listings are the lifeblood of agents and we need to have the best search experience available around those listings.

Bryant continues: “Our focus is to become the number one property destination in the UK and to enhance each agent’s reach and visibility. At the end of the day we’re in the business of helping agents to sell and rent properties and so it seemed to us to be a logical step to ensure we are championing the agent on our site whilst at the same time improving the overall user experience and SEO performance.”

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