Business

The Buy to Let Business reveals rebrand

The firm has diversified into the residential, protection, general insurance, commercial, bridging and second charge sectors.

Rozi Jones
|
23rd April 2019
Ying Tan Dynamo new
"Adopting the Dynamo brand was a logical choice at the perfect time."

The Buy to Let Business and Buy to Let Club have rebranded as Dynamo.

The Buy to Let Business was founded in 2006 by Ying Tan and has since diversified into the residential, protection, general insurance, commercial, bridging and second charge sectors, in addition to buy-to-let.

The firm originally launched as a digital mortgage broker by Countrywide and Blenheim Chalcot and has since integrated into the Countrywide Financial Services group.

Ying Tan, founder and chief executive, commented: “Moving away from The Buy to Let Business brand is a bold move given its strength and reputation in the industry. We are proud of our humble beginnings and specialist heritage. We will not move away from these roots, however the modern mortgage market demands that we continue evolving to reflect our position in the market now, and in the future.

“Adopting the Dynamo brand was a logical choice at the perfect time. It has a natural synergy with our dynamic team, innovative approach and how we have advanced into more of a fin tech business. Dynamo has a thirteen year proven track record, deep strategic relationships with lenders and an infrastructure for sustainable growth. I look forward to the next exciting phase in our development and competing with the biggest names from a broker and distribution perspective. We are leading the charge within our industry, evolving as the next gen broker.”

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