Business

NAEA Propertymark announce new proptech partnership

Property Reporter
|
10th July 2020
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NAEA Propertymark has announced that it is entering into a new partnership with real estate technology scale up programme, REACH UK.

The trade body says that joining forces with the US venture capital-backed programme, will help its members navigate through the world of technology by selecting the best start-ups and launching them into the marketplace.

REACH is backed by NAEA Propertymark’s bilateral partner in the United States, the National Association of Realtors®. With a presence in the US, Australia, Canada, and the UK, the REACH UK participants will have access to:

Mentoring from more than 350 real estate and technology thought leaders and executives from major real estate brokerages and brands, technology companies and venture capitalists.

Education on how to navigate the trillion-dollar global property industry with the backing of the world’s largest trade association and its $5 billion brand.

Exclusive access to more than a dozen of the property industry’s top conferences, tradeshows and networking events.
A global network of highly talented, like-minded entrepreneurs, including more than 100 REACH alumni companies and curated programme sponsors.

REACH has attracted technology start-ups developing solutions for multiple aspects of the real estate industry, including marketing automation, pay at close renovation, agent safety, leasing, lending, transaction management and tokenization, among others. Participating companies show impressive results both during and after programme completion. Specifically, REACH companies have in total raised more than $350 million of follow-on financing and have secured key partnerships with DocuSign, Google, Facebook, Coldwell Banker, RE/MAX and Berkshire Hathaway HomeServices. Graduating REACH companies have also seen revenue, customer and/or user growth rates increase between 50 and 2,000%.

The REACH UK application process will open on 31 July and close on 30th September with selected companies announced in November 2020. The 8 to 9 month virtual and event-based programme will kick off in February 2021.

Mark Hayward, Chief Executive of NAEA Propertymark said: “Proptech is an exciting and growing industry in the UK and the launch of REACH UK’s scale-up programme comes at a time when many start-ups will be concerned about their future as a result of COVID-19. This programme will allow them to develop a piece of technology that will make a difference from the very beginning, with early engagement from the sector to make sure that the products work for property agents. We have seen that the programme has had great success in the US and look forward to working with the team to see proptech businesses flourish.”

Valentina Shegoyan, Managing Partner of REACH UK said: “We are excited to work with Propertymark to share the mission of equipping estate agents with the right tools and transforming the industry to reinforce that estate agents remain essential to consumers. We also provide the industry with unique access to programme participants where they can provide direct feedback to help shape and drive the technology. Estate agents will be able to access exclusive insight via our Insight Panel.”

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