Which areas of London are currently seeing property price reductions?

Property Reporter
15th February 2021

Much has been written lately of the exodus of workers impacting London property prices, with the latest Halifax data revealing that January property prices suffered their biggest fall since April last year.

New research from Rentround takes a look at which areas across the capital have the most properties for sale that have experienced price reductions & by how much they've dropped (since initial listing) - and reveal that there are some notable discoveries.

The data is divided by area within London and it shows how many reduced properties are currently up for sale and by how much they've reduced by. Rentround removed towns that have less than 10 properties that have had their price reduced.

According to the data, the highest % reductions have been seen in Holland Park with properties that have been reduced since initial listing, dropping by an average of 24.

However, Holland Park isn't the only badly hit area in Kensington and Chelsea. Hyde Park Corner, Kensington and South Kensington also have a high number of reduced properties

Notably, Paddington (37), Lisson Grove (31) and Marylebone (30) currently have the most properties for sale that have seen their initial asking price reduced.

Raj Dosanjh, Rentround founder, comments: "The property market is on edge at the moment. The stamp duty holiday duration, end of furlough, Brexit and working from home practices are creating a real risk to London property prices and rental amounts.

"It's unclear if the news from Halifax warrants panic at this stage, or if it's just a blip. Nevertheless, it's another thing to worry about for London property owners & landlords.

"The price reductions appear to be centred towards the West & North West of London, which will worry property owners & landlords in those areas.

"In parallel to this news, January saw the highest number of London landlords using our platform to compare letting agents fees & services.

"Our data shows that guaranteed rent is a service in demand. Searches for this service increased by 22% over the last quarter, indicating landlords are looking to lock in some of their rental income.

"However many letting agents on Rentround have pulled back their guaranteed rent services or increased their prices. Landlords looking to obtain the security this service provides in the midst of worker migrations out of London (which will impact rental income), may find it difficult."

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