"If I could offer one piece of advice to landlords aiming to grow or futureproof their portfolio, it would be this: take a step back and assess your current position before making any moves"
- Liz Syms - Connect Mortgages
PR: What are the biggest opportunities you see for landlords and investors in the current property market—and how can they capitalise on them?
LS: The current market offers some great opportunities for landlords and investors who know where to look and how to adapt. Regional locations outside of London are particularly interesting right now, offering higher rental yields and better value for investors looking to maximise returns.
There's also potential in converting unused commercial spaces into residential properties, which not only helps meet growing housing demand but can also diversify an investor’s portfolio effectively. Rental demand continues to be strong in areas popular with young professionals and students, and lenders are currently offering competitive mortgage rates, making finance more accessible.
Landlords who take the initiative on energy-efficient improvements can stay ahead of upcoming regulations and attract tenants who value sustainable living. By recognising and acting on these opportunities, investors can continue to succeed, even in a changing property landscape.
PR: How has investor behaviour changed over the past year, and what trends do you expect to shape the sector in 2025?
LS: Over the past year, investor behaviour has notably shifted, driven largely by changes in regulation and economic conditions. Many landlords are now choosing to structure their portfolios through limited companies to improve tax efficiency, while others are broadening their horizons geographically by looking to regions offering higher yields outside of London.
Additionally, there's been a noticeable rise in Build-to-Rent schemes, as investors look for more predictable returns and scalable investment opportunities. Looking ahead into 2025, these trends will likely continue, with investors who proactively adjust to ongoing regulatory changes and diversify their strategies best positioned to thrive in the evolving market.
PR: What’s your view on the shift toward professionalisation in the landlord sector, and how can smaller investors stay competitive?
LS: The shift towards a more professional landlord sector is unmistakable, with many investors incorporating their portfolios and adopting more structured approaches to property management. This trend is driven by the need to navigate tax changes, regulatory reforms, and evolving tenant expectations.
For smaller landlords, staying competitive means embracing this professional mindset—whether that's through forming limited companies, diversifying into areas like HMOs or holiday lets, or investing in energy efficiency to meet upcoming EPC requirements.
PR: Where do you think landlords should be focusing their attention right now—whether it’s location, property type, or tenant demographics?
LS: Right now, landlords should focus on areas offering strong rental yields and consistent demand. Cities like Manchester, Birmingham, and Leeds are performing well, thanks to growing populations of young professionals and students.
Properties that cater to remote workers, e.g. those with good broadband and space for a home office, are particularly appealing. Additionally, with upcoming regulations on energy efficiency, investing in upgrades to meet EPC Band C standards is essential.
PR: If you could give one piece of advice to landlords looking to grow or futureproof their portfolio, what would it be?
LS: If I could offer one piece of advice to landlords aiming to grow or futureproof their portfolio, it would be this: take a step back and assess your current position before making any moves. In the current market, it's crucial to understand how upcoming regulations, such as the Renters' Rights Bill and changes to energy efficiency standards, will impact your properties.
Review your financing options, especially if you have mortgages nearing the end of their fixed terms, and ensure your properties meet the required EPC ratings to avoid future compliance issues. By thoroughly evaluating your existing portfolio and staying informed about legislative changes, you can make strategic decisions that position your investments for long-term success.
