Research discovers postcode loyalty in the capital

Research discovers postcode loyalty in the capital

According to new research by conveyancing services provider, My Home Move, the majority of Greater London home buyers (57%) are happy to stay within the capital.

Having analysed the home-moving habits of 26,000 people over a five year period, My Home Move also discovered that the boroughs of Croydon, Kingston-on-Thames and Watford proved the most popular to move to for those who chose to stay within the capital – all locations in zones five and six which have been ear-marked for regeneration.

Those who already owned homes in Watford, Croydon and Twickenham demonstrated their loyalty to their postcodes, choosing to benefit from staying local by buying new homes in their current neighbourhoods.

Doug Crawford, CEO of My Home Move said: “London has always been a centre for social and economic migration and as such we would expect the pace of the property market to reflect this. During this period it accounted for 14%* of all homes sale in the UK. However, as prices have risen across the capital, home movers have been forced to look outside zones one to four where they can get more home for their money.

By choosing locations like Croydon, where an average priced home costs half of that in somewhere like Hammersmith, savvy Londoners can take advantage of up-and-coming locations with good travel links to the city.”

For those who chose to move out of the London area (43%), locations in the East of England and South East became the go-to destinations, as prices across the capital rocketed by 44%. Chelmsford, Southend-on-Sea and Tonbridge topped the list, offering movers from the capital more property for their pound, as prices across Essex and Kent rose in comparison, by only 20%.

Commenting further, Doug Crawford, said: “As the capital’s jobs market returned to health following the recession, house prices rose astronomically - meaning that for those looking to make their money work harder for them, while staying close to London for work, the costs of buying inside the M25 have become too prohibitive.

The East of England and South East have become the destination for social migration, as people have opted to buy in towns like Chelmsford and Colchester where an average priced home costs around £220,000 compared to nearly half a million in London. In fact, during the past five years Chelmsford has become the place to relocate to – for as some would say, the only way is Essex!”

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daniel black
daniel black 25 Oct 2016

I've been keeping a close eye on what the effect of Brexit has been on the rental market and it's a very mixed bag. Whilst the majority of the news focuses on London's market. I think this time next year...

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Northerner 20 Oct 2016

Any views from outside the M25? No wonder politicians can't get the housing big picture when everyone seems to think that London is the yard stick, when it absolutely is not.

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Sean Lees
Sean Lees 13 Oct 2016

I think that the pest control really depends on the situation. If the tenant moved in and found an infestation that needs pest treatment service, I think it's more reasonable that the landlord should pay...

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Kevin 13 Oct 2016

Please Sian Berry Dan Wilson Craw LANDLORDS DO NOT WANT TO RAISE RENTS They are being forced to because of Section 24! An unfair, punitive tax hike that will be a disaster Green Party, Generstion...

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Fletcher88 11 Oct 2016

Absolutely agree! Moreover property prices edged up with 0.7% this month as the market recovered from the initial Brexit hit

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Gary Das
Gary Das 06 Oct 2016

A lot of lenders (especially the high-street banks and lenders people approach first) could do more to accommodate for the self-employed. It can really be a struggle, as I found out myself last year when...

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richardrawlings 04 Oct 2016

Not sure I understand this! If Basildon and Hemel rose 68% and 52% respectively, why do they not appear in the top ten list, which appears only to feature those in the minus 20's!! Is it me?

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luxus 27 Sep 2016

It can be stressful. More clarity is needed on the process, from a customer perspective and consideration should be given to using the Scandinavian model where the sales process is much quicker.

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Melissa_Green 26 Sep 2016

Green belts are normally designated around capitals and other major cities and conurbations and their aim is to prevent urban sprawl by keeping land permanently open. The essential characteristics of green...

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Jimmy_McCoy 16 Sep 2016

I think that the main reason to buy garden purchases in last minute is because people always search for the best deal. In summer months there are abundance of seasonal goods and it means more low cost

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Jimmy_McCoy 16 Sep 2016

Buying a home often is more expensive than you expect. There are lots of hidden costs such as: stamp duty, surveys and valuations, mortgages etc. that can add more than 10% to the total bill

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Homebuyerconveyancing 15 Sep 2016

We are seeing a massive influx of Homebuyers using online Estate Agents. The winners are the online portals that still aim to manage the customer journey to homeownership. They provide a valuation service,...

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