46% of tenants say the right landlord is key

46% of tenants say the right landlord is key

New research from Your Move has found that nearly half of tenants feel that getting the right landlord is one of the most important factors when choosing where to rent.

According to Your Move, as well as considering the actual property, almost half (46%) of renters place extreme importance on who their landlord will be when deciding where to rent.

While value for money is important to 45% of tenants surveyed, the state of the property is a major consideration for the majority of tenants, with more than half (52%) stating that this is extremely important.  
 
The Your Move data also revealed that only 38% of tenants recognize property location as ‘extremely important’ when picking a new home.


The research involved more than 2,000 participants, and was commissioned to provide insights into the 4.5 million privately rented households in the UK – a number which is expected to grow to 6 million over the next few years.
 
Respondents also revealed a high level of satisfaction when renting, with 66% of all tenants either ‘happy’ (36%) or ‘very happy’ (30%) with their current circumstances, compared to only 15% who answered as ‘unhappy’ (10%) or ‘very unhappy’ (5%).
 
Valerie Bannister, Head of Lettings at Your Move commented: “It’s not just about where you actually live anymore, but also the condition of the property as well as whose roof you’re living under, that are collectively important to tenants these days. As the rental sector continues to grow, so do people’s expectations of what a property should offer them and its understandable that landlords who present and maintain their properties – and who even consider the lifestyles of their prospective tenants – will be viewed more favourably than others. It reflects our findings that the landlord's willingness to respond to reasonable requests from tenants, for property improvements etc. is viewed as extremely important when a tenant makes their decision to rent.

For renters our top tip is to make sure you know whether you will be dealing directly with the landlord or with the letting agent for things such as repairs, ‎and understand what the terms of the business arrangement is between them.  

Overall our results show that a landlord can make all the difference as tenants decide on their next move. From securing the deposit and dealing with any unforeseen problems, to maintaining a comfortable and secure environment, the role of the landlord is critical to tenants.  Although we’re pleased to see that 66% of tenants are happy with where they’re renting, we want that figure to be even higher. The Private Rental Sector needs to provide high quality accommodation that tenants feel excited about, rather than seeing renting as a second-best option to buying.”

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Latest Comments

Tony Gimple
Tony Gimple 14 Apr 2017

I'm not at all surprised that so many landlords are still confused about what the tax changes really mean and how it will affect them. In particular, the blind rush to incorporation is leaving landlords...

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MH
MH 13 Apr 2017

You are right that the bank holidays are going to be spoiled in looking for the properties. But people who want to sell their property and looking for the better relocation, they can get benefits of this...

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bnellyb
bnellyb 08 Apr 2017

There will be an exodus of private landlords over the next 5 years as tax changes take effect, private landlords provide an important service to the rental market, why do housing associations and councils...

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Fred Cassman
Fred Cassman 07 Apr 2017

"Make it look like you are at home": often people forget this and share on facebook their location!

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jared townsend
jared townsend 05 Apr 2017

It'll be interesting to see how & if the Government's asset sale regarding mortgages helps

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SecomTech
SecomTech 04 Apr 2017

...and not one mention of the rules on PERMITTED DEVELOPMENT!!! Unless you have studied the plans you will not know...It's probable a high proportion would not need planning permission...BUILDING Control...

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Jonathan
Jonathan 03 Apr 2017

That's a very interesting study indeed. There is no doubt that new services and web apps such as Wonego.com in the UK or Roomster in the US will change the way people look for a flatmate, and that tenants...

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MBM Homelets
MBM Homelets 23 Mar 2017

Although this is a very positive step, there is little or no guarantee of the standard of workmanship employed by the tenants. We have had experience of a professionally decorated property being ' painted'...

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ajay
ajay 21 Mar 2017

How is the "robust evidence" looking now?

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NathanG
NathanG 20 Mar 2017

I've been watching the series so far and am completely baffled by the cases that were presented. Though, I don't think that we can protect ourselves from every scam possible - it will just make the scammers...

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Landlady14
Landlady14 01 Mar 2017

You would think so Niraj Shah! My experience only proves that there are varying qualitiers of professional in all aspects of property letting. None of the ones I have dealt with, from letting agents to...

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Mark
Mark 01 Mar 2017

Thanks for this article. Hopefully one day everybody's lifestyle will be eco-sustainable.

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