Will it be a busy Christmas for estate agents?

Will it be a busy Christmas for estate agents?
The message is that agents need to be prepared for every eventuality

While many of us are looking forward to a well-earned rest over the festive break, it seems Christmas is becoming the season that never sleeps for estate and letting agents.

According to the latest data from Moneypenny, last Christmas saw significant spikes in enquiries to its property receptionists who answer calls for over 1,250 agents in the UK.

In particular, the busiest day of the month for property receptionists at Moneypenny was Tuesday, December 29 – the first working day following the Bank Holidays – which saw 63% more calls than the average Tuesday in December.

This was followed by Wednesday, December 30 which experienced a 34% increase in calls when compared to the average Wednesday that month. Calls to property receptionists, however, remained steady right up until Christmas Eve with little drop off from the company’s average daily call volumes for December.


Samantha Jones, Moneypenny’s Commercial Manager for Property, commented: “This is a pattern we are now seeing on an annual basis. Last year was further fuelled by major advertising campaigns from Rightmove and Zoopla, not to mention the horrendous weather much of the country saw.”

Enquiries to property receptionists working on behalf of agents in Yorkshire and the Humber, for instance – one of the areas worst affected by the adverse weather – rose by 72% on Tuesday, December 29 in comparison to Thursday, December 24. Lettings, unsurprisingly, accounted for the bulk of these calls with a 200% increase on Tuesday, December, 29.

Samantha continued: “The message is that agents need to be prepared for every eventuality. Calls can spike for a variety of reasons over Christmas and many firms struggle to cope as they are already operating with reduced staff levels due to holidays or employee absences. If this happens, agents may need additional support to ensure they are offering the same, high standard of service they would typically provide and capturing every opportunity.”

The study by Moneypenny also looked at calls on Monday, January 4 this year. The day, sometimes dubbed ‘Divorce Day’, saw a 54% rise in calls regarding lettings in comparison to the average three Mondays in December. This was echoed by the company’s team of legal receptionists who saw a 106% rise in family law calls on the same date.

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Latest Comments

Tony Gimple
Tony Gimple 09 Dec 2017

Linking professionalism to limited company borrowing is a flawed concept. Despite S24 etc., limited companies are the most tax inefficient way of running a property business and leave borrowers seriously...

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Evelyn Attwood
Evelyn Attwood 01 Dec 2017

It's normal. If you plan to buy a house in one of the most beautiful spots in the country you should pay a high price.

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Evelyn Attwood
Evelyn Attwood 01 Dec 2017

I think that the situation will be the same at December.

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Scott Garnet
Scott Garnet 06 Nov 2017

If you have a patio or a porch it is important to make sure that any connecting doors are secured. Good advice for sliding glass doors is replacing the panels with storm resistant glass and getting heavier...

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richardrawlings
richardrawlings 01 Nov 2017

What has not been mentioned here is the effect of not only higher interest payments, but also that these payments are less likely to be offsettable as a business cost due to the scaling back of mortgage...

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Kelvin Lloyd
Kelvin Lloyd 09 Oct 2017

IT is up, to the Planners. If they will only give permission for bungalows on certain (suitable) sites, they will be built.

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maggie swift
maggie swift 09 Oct 2017

It's just the beginning of the shocking rise.

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maggie swift
maggie swift 09 Oct 2017

I have recently read that the bungalows can provide social housing for elderly residents in London.

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zoe glover
zoe glover 05 Oct 2017

Update! Worst company I have ever dealt with. Undervalued a Cambridge property by over 100k, wont take on any evidence of valuation including a RICS valuation done 3 years ago for the very same value...

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Paul Edwards
Paul Edwards 27 Sep 2017

Its nonsense articles such as this that make it harder to get clients to realise just how difficult the market is out there. When you see Rightmove and there are more 'price reduced' then 'new' most days...

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Tom Allen
Tom Allen 20 Sep 2017

Absolutely agree with you!

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RyanGeo
RyanGeo 18 Sep 2017

A sharp correction would be a less dramatic expression to use. That is already underway in certain sectors in Reading where I practice as Chartered Surveyor

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