Will it be a busy Christmas for estate agents?

Will it be a busy Christmas for estate agents?
The message is that agents need to be prepared for every eventuality

While many of us are looking forward to a well-earned rest over the festive break, it seems Christmas is becoming the season that never sleeps for estate and letting agents.

According to the latest data from Moneypenny, last Christmas saw significant spikes in enquiries to its property receptionists who answer calls for over 1,250 agents in the UK.

In particular, the busiest day of the month for property receptionists at Moneypenny was Tuesday, December 29 – the first working day following the Bank Holidays – which saw 63% more calls than the average Tuesday in December.

This was followed by Wednesday, December 30 which experienced a 34% increase in calls when compared to the average Wednesday that month. Calls to property receptionists, however, remained steady right up until Christmas Eve with little drop off from the company’s average daily call volumes for December.


Samantha Jones, Moneypenny’s Commercial Manager for Property, commented: “This is a pattern we are now seeing on an annual basis. Last year was further fuelled by major advertising campaigns from Rightmove and Zoopla, not to mention the horrendous weather much of the country saw.”

Enquiries to property receptionists working on behalf of agents in Yorkshire and the Humber, for instance – one of the areas worst affected by the adverse weather – rose by 72% on Tuesday, December 29 in comparison to Thursday, December 24. Lettings, unsurprisingly, accounted for the bulk of these calls with a 200% increase on Tuesday, December, 29.

Samantha continued: “The message is that agents need to be prepared for every eventuality. Calls can spike for a variety of reasons over Christmas and many firms struggle to cope as they are already operating with reduced staff levels due to holidays or employee absences. If this happens, agents may need additional support to ensure they are offering the same, high standard of service they would typically provide and capturing every opportunity.”

The study by Moneypenny also looked at calls on Monday, January 4 this year. The day, sometimes dubbed ‘Divorce Day’, saw a 54% rise in calls regarding lettings in comparison to the average three Mondays in December. This was echoed by the company’s team of legal receptionists who saw a 106% rise in family law calls on the same date.

Join our mailing list:

Leave a comment



Latest Comments

Samantha Goodman
Samantha Goodman 11 Aug 2017

Interesting point of view.

view article
Samantha Goodman
Samantha Goodman 11 Aug 2017

It depends on the people, some older adults decide to make a long-distance move in order to live closer to their children or settle in a place with a lower cost of living.

view article
brandonlee10
brandonlee10 24 Jul 2017

The financial ramifications of the triggering of Article 50, the starting gun for Britain's departure from the EU, are far from clear. Buyers will be most cautious in London, given that buying a home in...

view article
IrisJ.
IrisJ. 19 Jul 2017

Great advice, but may I also add that when buying an already built home, make sure you do all of the proper inspections. Most importantly pest inspection because people tend to get surprised when they

view article
IrisJ.
IrisJ. 17 Jul 2017

The third point is, in my opinion, the most important one. People have become too inconsiderate and careless when it comes to rented properties. If a landlord wants to protect their property, regular visits...

view article
cornishalan
cornishalan 10 Jul 2017

Added to the cost of purchasing these village properties are the above average maintenance costs. Particularly where the property is a listed building or requires specialist building skills such as thatching...

view article
Jo Mullett
Jo Mullett 07 Jul 2017

Here in Swansea, known as the Japanese knotweed capital of the UK, it never fails to amazes me that people have no idea of the potential problems this invasive non-native plant can cause when buying or...

view article
NathanG
NathanG 05 Jul 2017

McDonalds, for example, have been purchasing their real estate on prime locations for years. If something happens to the company they'll have invaluable assets that will be able to save them. We might

view article
Jonah
Jonah 04 Jul 2017

Graham: surprised to see you cite the "extra tax liability" as capping out at ?560. It doesn't - the extra tax is exponential, as it is levied on the income (i.e the inflating level of rental income you...

view article
Dianne Griffen
Dianne Griffen 29 Jun 2017

Be very wary of anyone bringing you deals that they have ?found? and want to ?sell on to you? or ?joint venture? with you on ? you need a proper legal contract for this, involve a RICs surveyor to confirm...

view article
jason hadzikostas
jason hadzikostas 28 Jun 2017

The most important thing is a budget. Students have to manage their spendings in food, house maintenance, books and many other things. According to me, student Studios are the perfect option for them as...

view article
SecomTech
SecomTech 22 Jun 2017

AT Last...This was discussed years ago and there was a move towards landlords registering their bad tenants on a database..(can't remember where) It seems a logical step though our leaders will probably...

view article

Related stories

More articles from Business