Will it be a busy Christmas for estate agents?

Will it be a busy Christmas for estate agents?
The message is that agents need to be prepared for every eventuality

While many of us are looking forward to a well-earned rest over the festive break, it seems Christmas is becoming the season that never sleeps for estate and letting agents.

According to the latest data from Moneypenny, last Christmas saw significant spikes in enquiries to its property receptionists who answer calls for over 1,250 agents in the UK.

In particular, the busiest day of the month for property receptionists at Moneypenny was Tuesday, December 29 – the first working day following the Bank Holidays – which saw 63% more calls than the average Tuesday in December.

This was followed by Wednesday, December 30 which experienced a 34% increase in calls when compared to the average Wednesday that month. Calls to property receptionists, however, remained steady right up until Christmas Eve with little drop off from the company’s average daily call volumes for December.

Samantha Jones, Moneypenny’s Commercial Manager for Property, commented: “This is a pattern we are now seeing on an annual basis. Last year was further fuelled by major advertising campaigns from Rightmove and Zoopla, not to mention the horrendous weather much of the country saw.”

Enquiries to property receptionists working on behalf of agents in Yorkshire and the Humber, for instance – one of the areas worst affected by the adverse weather – rose by 72% on Tuesday, December 29 in comparison to Thursday, December 24. Lettings, unsurprisingly, accounted for the bulk of these calls with a 200% increase on Tuesday, December, 29.

Samantha continued: “The message is that agents need to be prepared for every eventuality. Calls can spike for a variety of reasons over Christmas and many firms struggle to cope as they are already operating with reduced staff levels due to holidays or employee absences. If this happens, agents may need additional support to ensure they are offering the same, high standard of service they would typically provide and capturing every opportunity.”

The study by Moneypenny also looked at calls on Monday, January 4 this year. The day, sometimes dubbed ‘Divorce Day’, saw a 54% rise in calls regarding lettings in comparison to the average three Mondays in December. This was echoed by the company’s team of legal receptionists who saw a 106% rise in family law calls on the same date.

Join our mailing list:

Leave a comment

Our Next Event

Buy-to-Let Roadshow April 2017

Buy-to-Let Roadshow April 2017

Crewe - 18/04/2017

Northampton - 19/04/2017

Essex - 20/04/2017

Brighton - 21/04/2017

Register now

Latest Comments

MBM Homelets
MBM Homelets 23 Mar 2017

Although this is a very positive step, there is little or no guarantee of the standard of workmanship employed by the tenants. We have had experience of a professionally decorated property being ' painted'...

view article
ajay 21 Mar 2017

How is the "robust evidence" looking now?

view article
NathanG 20 Mar 2017

I've been watching the series so far and am completely baffled by the cases that were presented. Though, I don't think that we can protect ourselves from every scam possible - it will just make the scammers...

view article
Landlady14 01 Mar 2017

You would think so Niraj Shah! My experience only proves that there are varying qualitiers of professional in all aspects of property letting. None of the ones I have dealt with, from letting agents to...

view article
Mark 01 Mar 2017

Thanks for this article. Hopefully one day everybody's lifestyle will be eco-sustainable.

view article
Ben Taylor
Ben Taylor 28 Feb 2017

I was convinced that London was the most expensive!

view article
Alan Read
Alan Read 28 Feb 2017

Australia are leading the way in this I think. The trouble with Britain is we don't get enough sun to make use of solar power.

view article
James Powell
James Powell 27 Feb 2017

This is a very good news.

view article
DanHumphreys 27 Feb 2017

It sounds like a good idea. Anything to help the younger generation get a foothold.

view article
Matt 20 Feb 2017

Is this fake news?

view article
Matthew Hollywood
Matthew Hollywood 07 Feb 2017

Matthew Hollywood - Director Mishon Mackay Land & New Homes - Brighton The shortage of New Homes is in part effected by the lack of land sales. Land sales are held back because there is a disparity between...

view article
CommercialTrust 30 Jan 2017

Hi Graham, Would be interesting to see the above figure calculated against an investment via a Lt Company /SPV structure and if the investor found themselves pushed in to the higher tax bracket. Mortgage...

view article

Related stories

More articles from Business

Buy-to-Let Roadshow
April 2017

18th-21st April

4 days
7 specialists
4 locations
Free to attend

Click here to register now