Will it be a busy Christmas for estate agents?

Will it be a busy Christmas for estate agents?
The message is that agents need to be prepared for every eventuality

While many of us are looking forward to a well-earned rest over the festive break, it seems Christmas is becoming the season that never sleeps for estate and letting agents.

According to the latest data from Moneypenny, last Christmas saw significant spikes in enquiries to its property receptionists who answer calls for over 1,250 agents in the UK.

In particular, the busiest day of the month for property receptionists at Moneypenny was Tuesday, December 29 – the first working day following the Bank Holidays – which saw 63% more calls than the average Tuesday in December.

This was followed by Wednesday, December 30 which experienced a 34% increase in calls when compared to the average Wednesday that month. Calls to property receptionists, however, remained steady right up until Christmas Eve with little drop off from the company’s average daily call volumes for December.


Samantha Jones, Moneypenny’s Commercial Manager for Property, commented: “This is a pattern we are now seeing on an annual basis. Last year was further fuelled by major advertising campaigns from Rightmove and Zoopla, not to mention the horrendous weather much of the country saw.”

Enquiries to property receptionists working on behalf of agents in Yorkshire and the Humber, for instance – one of the areas worst affected by the adverse weather – rose by 72% on Tuesday, December 29 in comparison to Thursday, December 24. Lettings, unsurprisingly, accounted for the bulk of these calls with a 200% increase on Tuesday, December, 29.

Samantha continued: “The message is that agents need to be prepared for every eventuality. Calls can spike for a variety of reasons over Christmas and many firms struggle to cope as they are already operating with reduced staff levels due to holidays or employee absences. If this happens, agents may need additional support to ensure they are offering the same, high standard of service they would typically provide and capturing every opportunity.”

The study by Moneypenny also looked at calls on Monday, January 4 this year. The day, sometimes dubbed ‘Divorce Day’, saw a 54% rise in calls regarding lettings in comparison to the average three Mondays in December. This was echoed by the company’s team of legal receptionists who saw a 106% rise in family law calls on the same date.

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Latest Comments

warren
warren 26 Apr 2017

You're very welcome Mary! Glad you enjoyed them :)

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Mary Ward
Mary Ward 26 Apr 2017

Thank you for the wonderful ideas. First impressions can make or break a deal. It's sadly that many homeowners drop the kerb to create an off-street parking space.

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Tony Gimple
Tony Gimple 14 Apr 2017

I'm not at all surprised that so many landlords are still confused about what the tax changes really mean and how it will affect them. In particular, the blind rush to incorporation is leaving landlords...

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MH
MH 13 Apr 2017

You are right that the bank holidays are going to be spoiled in looking for the properties. But people who want to sell their property and looking for the better relocation, they can get benefits of this...

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bnellyb
bnellyb 08 Apr 2017

There will be an exodus of private landlords over the next 5 years as tax changes take effect, private landlords provide an important service to the rental market, why do housing associations and councils...

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Fred Cassman
Fred Cassman 07 Apr 2017

"Make it look like you are at home": often people forget this and share on facebook their location!

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jared townsend
jared townsend 05 Apr 2017

It'll be interesting to see how & if the Government's asset sale regarding mortgages helps

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SecomTech
SecomTech 04 Apr 2017

...and not one mention of the rules on PERMITTED DEVELOPMENT!!! Unless you have studied the plans you will not know...It's probable a high proportion would not need planning permission...BUILDING Control...

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Jonathan
Jonathan 03 Apr 2017

That's a very interesting study indeed. There is no doubt that new services and web apps such as Wonego.com in the UK or Roomster in the US will change the way people look for a flatmate, and that tenants...

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MBM Homelets
MBM Homelets 23 Mar 2017

Although this is a very positive step, there is little or no guarantee of the standard of workmanship employed by the tenants. We have had experience of a professionally decorated property being ' painted'...

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ajay
ajay 21 Mar 2017

How is the "robust evidence" looking now?

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NathanG
NathanG 20 Mar 2017

I've been watching the series so far and am completely baffled by the cases that were presented. Though, I don't think that we can protect ourselves from every scam possible - it will just make the scammers...

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