Landbay announces new website and rebranding

The newly released branding and website focus on Landbay’s core business principles of transparency, responsibility and intelligence.  Customers are now made more aware of the extensive and in-depth information provided on the site to help them make better decisions and a fresh, simple aesthetic helps to guide them through the user journey.

The Landbay Team worked closely with creative agency The Minimart in putting together the new branding.

Tim Clyde, CEO of The Minimart said: “In an increasingly cluttered financial services market, Landbay is an exciting new business model. The visual messaging we have created together reflects their innovative and fresh approach to investment”.

Gray Stern, Co-Founder and CCO of Landbay said, “Landbay’s new branding is more than just a refreshed visual identity. Our new site focuses on retail investment and provides us with the tools and visuals we need to continuously optimise our customer-facing brand. Our mission has always been to democratise mortgage lending and we will continue to do just that.

So far, the platform has concentrated on building strong foundations for the business’s growth.  Notably, Landbay secured the UK’s largest ever annual institutional funding line earlier this year and last month announced the hire of senior mortgage professional Paul Clampin. Having proven its concept via milestones like these, Landbay is strengthening its retail brand in another step towards opening up the lucrative mortgage market to the retail investor.

Louise Pegg, Head of Marketing at Landbay, said, “Our new branding is indicative of our transformation from a promising startup to the established peer-to-peer player we are today. We wanted to bring a better user experience to the site with an intuitive navigation and easier access to information that ultimately helps our lenders make more informed investment decisions."