Auction House has announced a new partnership with Coventry & Warwickshire-based auctioneer Loveitts, increasing the company’s total number of auction rooms nationwide to 41.
Formed in 1843, Loveitts carried out its first auction over 100 years ago, and is now the most successful auctioneer in the area, supported by branches in Coventry, Nuneaton, Leamington and Southam.
Auction House Founding Director Roger Lake, said: “We are delighted to welcome Loveitts to our ranks. They are a significant player in the industry with decades of auction experience behind them. This move gives Auction House additional coverage, strengthening our operations in the Midlands in general, and in Coventry & Warwickshire in particular.”
Sally Smith, Loveitts Director and Auctioneer, said: “We are very much looking forward to joining forces with the Auction House network. We see it as a valuable business partnership that will deliver mutual advantages, with enhanced marketing of our lots to a much extended national buyer database.
A big benefit for buyers is the extra lots that we will be offering from new central clients and the extended range of buyer services that we can make available. In future, our lots will sit alongside those being offered through 40 other Auction House auction rooms, as we seek to expand our presence in the marketplace.
But crucially, we will still be the same independent Loveitts that our customers and clients know and love – with the same levels of service they have grown to expect over the years. And as one of only two female Auction House auctioneers, I will continue to host our regular sales, which take place every two months with a catalogue of around 30 lots, and regularly attract audiences of up to 450 people.”
Auctions will take place in Loveitts’ existing auction room at the Village Urban Resort Hotel in Canley, Coventry. The next sale is on Thursday 23 November at 6.30pm.
Roger Lake added: “We view this move as the coming together of two powerful operators, whose combined strength should enable both businesses to expand. We already have more auction rooms and enter more lots into our sales than any other auctioneer in the country.
Time after time we prove that properties sell for more money when offered in region. Our presence in Coventry should enable local lots to achieve best price, as well as marking a further step in our continued growth towards comprehensive coverage of the UK.”