Thousands of FTBs flock to sign up for their 'Zooploma'

A new guide, which aims to give support and advice to first-time-buyers from Zoopla, has proved to be a roaring success with over 176,000 home hunters signing up to the initiative since its launch on Boxing Day.

Related topics:  Property
Warren Lewis
28th January 2020
Zoopla 015

The 'Zooploma' is a series of 30 easy to digest emails over ten weeks which help guide first-time buyers through their home buying journey. Once a first-time buyer signs up they will receive three emails a week offering them hints and tips to help them onto the property ladder.

Zoopla plans to follow the success of the first-time buyer Zooploma with several other guides for prospective home buyers and renters at different stages in their property journey. The second Zooploma, set to launch in the coming weeks, will focus on the rental market. The Zooploma guides give well-known brands the opportunity to advertise relevant products for each specific audience, such as mortgage calculators or listings for newly build homes.

Adam Knight, Head of CRM at Zoopla, said: “First-time buyers are a significant proportion of the market, accounting for almost 40% of all property transactions. Understanding their challenges and helping to support and guide them through the process is central to our ethos. These consumers are a crucial business driver for agents and therefore a key priority here at Zoopla as we look to further support agents and drive quality leads to them.

“The success of the new Zooploma is a testament to our continued innovation and investment into new products. It’s fantastic to see such high levels of demand and engagement among first-time buyers. We look forward to continuing to develop new and innovative ways to help agents and home hunters alike.”

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