The growth comes as agents prepare for the busiest property market in the run-up to Christmas for over a decade. Despite the 50-day market closure in England at the start of the first lockdown, the sales pipeline is now 50% larger than this time last year, with 100,000 sales set to spill over into Q1 of 2021, and agents are aligning themselves with Zoopla to take maximum advantage of this.
Andy Marshall, Zoopla’s Chief Commercial Officer said: “It’s a competitive time for portals but what’s clear is more and more agents are choosing Zoopla as their partner of choice as they seek to capitalise on the buoyant housing market.
“Agents are driven by results, and our track record of delivering improvements in product and technology, combined with our record investments in marketing and customer service are paying dividends, driving better, higher quality leads. We’re perfectly placed to support agents during this busiest pre-Christmas period for a decade and we’ve no doubt increasing numbers will continue to vote with their feet as we head into what promises to be a bumper New Year for the agent community.”
