Which region wins 'Star Baker' for Bake Off house price growth?

With the Great British Bake Off due to return to our screens next week, Yomdel has looked at the tastiest areas across the UK for price growth since last year’s series and how house prices have changed in Bake Off’s West Berkshire since the show first aired.

Related topics:  Property
Rozi Jones
23rd August 2018
PANCAKES
"While house price growth has slightly come off the boil in West Berkshire since last year’s series, it has seen a significantly higher rate of growth since Bake Off first aired"

When it comes to the Star Bakers since the last series, Edinburgh’s Scotch pancake leads the way along with Cheddar cheese and the Cornish pasty, while the Chelsea bun has seen the largest decline in price growth.

Star Bakers:

1. Scotch Pancakes – Edinburgh +5.7%. The Scotch pancake tops the list with an impressive 5.7% increase since last August.

2. Cheddar Cheese – Sedgemoor +5.1%. Sedgemoor, home to Cheddar cheese, has also seen a 5.1% uplift in house prices since last year’s series.

3. Cornish Pasty – Cornwall +4.8%. Cornwall’s favourite savoury treat ranks third with prices up 4.8%.

Soggy Bottoms:

1. The Chelsea Bun - Kensington and Chelsea -8.1%. While the Chelsea Bun might taste sweet, the area is home to the highest average house price and as a consequence has seen the largest decrease since last year’s series.

2. Wensleydale Cheese – Richmondshire -3.9%. Despite the shining endorsement by Wallace and Gromit, Wensleydale’s Richmondshire has seen prices fall by -3.9% since last August.

3. Devonshire Cream Tea – West Devon -3.3%. The cream tea rivalry between Cornwall and Devon is a fierce one but while Cornwall features in the top three Star Bakers, West Devon has seen the third worst house price performance.

But it isn’t just some of the UK’s baking namesakes that have nailed the recipe for price growth.

Since Bake Off first aired in 2010, the show has chosen the quintessential filming location of Welford Park, Newbury. Located in the West Berkshire district, the average house price was £243,096 when the show first started – 40% highest than the UK average at the time. In the last eight years, it’s not just GBBO that has gone from strength to strength, with the average house price in the area up 43% compared to just 32% across the UK.

While the popularity of Bake Off is yet to wane, house price growth in West Berkshire has deflated slightly but not quite to the extent of a soggy soufflé, down -1.3% since last year’s show compared to an increase of 1.2% across the UK. However, with prices in the area still 52% higher than the UK average of £228,384, it shouldn’t leave too much of a bitter taste in the mouth of local homeowners.

Yomdel’s business growth guru, Andy Soloman, commented: “Bake Off seems to have the right recipe for success both on screen and where the surrounding property market and local economy are concerned. While house price growth has slightly come off the boil in West Berkshire since last year’s series, it has seen a significantly higher rate of growth since Bake Off first aired and there could be a further positive uplift as the crew and cast return to Newbury at the end of the month.

"Unfortunately the same can’t be said for all of the nation’s locations with baking related names, although there has been a tasty increase for the majority that we looked at. ”

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