One in five regret home decor decisions

One in five regret home decor decisions

Nearly one in five consumers in the UK have made a change to their home in the past 12 months, only to regret their design decisions, according to research from tech start-up DigitalBridge.

A further 29% are so scared of making a bad choice they are avoiding making any decision at all.
 
And more than one in 10 have regretted a disastrous design decision so much that they have spent more money making further changes to cover-up their mistake.

The report also revealed a commercial challenge for retailers that are being forced to deal with extra costs and delays dealing with returns from indecisive consumers.
 
Of those who took part in the survey, 40% said they had returned products that didn’t look how they imagined when placed in a room, while more than a third of consumers admitted to returning products because they “didn’t look right” in the allotted space.


And more than half of consumers said they had decided against buying new furniture, wallpaper or paint just because they couldn’t imagine what it would look like in their home.
 
The items consumers are most likely to return, or put off buying altogether – furniture, wallpaper and paint – are the same products consumers say they are most likely to consider buying in the next 12 months.

DigitalBridge CEO David Levine said: “Making changes to a home is a major decision that can be costly and time consuming. Being left feeling like you have made a mistake can be devastating, particularly if you then spend extra time and money making further changes.
 
“In the past this problem was something retailers were unable to help customers overcome, but new technology and developments in virtual, augmented and mixed reality platforms are making it possible for homeowners to preview changes before spending any money.
 
“This report also highlights a serious commercial challenge for retailers with consumers admitting to putting off, or deciding against, making purchases because they can’t imagine what items will look like when they get home.
 
“Considering the size of the UK’s home décor market that is potentially millions that retailers are missing out on. Consumers have often wished they had an undo button for their poor choices, and now technology has given them one.”

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Latest Comments

warren
warren 26 Apr 2017

You're very welcome Mary! Glad you enjoyed them :)

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Mary Ward
Mary Ward 26 Apr 2017

Thank you for the wonderful ideas. First impressions can make or break a deal. It's sadly that many homeowners drop the kerb to create an off-street parking space.

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Tony Gimple
Tony Gimple 14 Apr 2017

I'm not at all surprised that so many landlords are still confused about what the tax changes really mean and how it will affect them. In particular, the blind rush to incorporation is leaving landlords...

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MH
MH 13 Apr 2017

You are right that the bank holidays are going to be spoiled in looking for the properties. But people who want to sell their property and looking for the better relocation, they can get benefits of this...

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bnellyb
bnellyb 08 Apr 2017

There will be an exodus of private landlords over the next 5 years as tax changes take effect, private landlords provide an important service to the rental market, why do housing associations and councils...

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Fred Cassman
Fred Cassman 07 Apr 2017

"Make it look like you are at home": often people forget this and share on facebook their location!

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jared townsend
jared townsend 05 Apr 2017

It'll be interesting to see how & if the Government's asset sale regarding mortgages helps

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SecomTech
SecomTech 04 Apr 2017

...and not one mention of the rules on PERMITTED DEVELOPMENT!!! Unless you have studied the plans you will not know...It's probable a high proportion would not need planning permission...BUILDING Control...

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Jonathan
Jonathan 03 Apr 2017

That's a very interesting study indeed. There is no doubt that new services and web apps such as Wonego.com in the UK or Roomster in the US will change the way people look for a flatmate, and that tenants...

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MBM Homelets
MBM Homelets 23 Mar 2017

Although this is a very positive step, there is little or no guarantee of the standard of workmanship employed by the tenants. We have had experience of a professionally decorated property being ' painted'...

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ajay
ajay 21 Mar 2017

How is the "robust evidence" looking now?

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NathanG
NathanG 20 Mar 2017

I've been watching the series so far and am completely baffled by the cases that were presented. Though, I don't think that we can protect ourselves from every scam possible - it will just make the scammers...

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