One in five regret home decor decisions

One in five regret home decor decisions

Nearly one in five consumers in the UK have made a change to their home in the past 12 months, only to regret their design decisions, according to research from tech start-up DigitalBridge.

A further 29% are so scared of making a bad choice they are avoiding making any decision at all.
 
And more than one in 10 have regretted a disastrous design decision so much that they have spent more money making further changes to cover-up their mistake.

The report also revealed a commercial challenge for retailers that are being forced to deal with extra costs and delays dealing with returns from indecisive consumers.
 
Of those who took part in the survey, 40% said they had returned products that didn’t look how they imagined when placed in a room, while more than a third of consumers admitted to returning products because they “didn’t look right” in the allotted space.


And more than half of consumers said they had decided against buying new furniture, wallpaper or paint just because they couldn’t imagine what it would look like in their home.
 
The items consumers are most likely to return, or put off buying altogether – furniture, wallpaper and paint – are the same products consumers say they are most likely to consider buying in the next 12 months.

DigitalBridge CEO David Levine said: “Making changes to a home is a major decision that can be costly and time consuming. Being left feeling like you have made a mistake can be devastating, particularly if you then spend extra time and money making further changes.
 
“In the past this problem was something retailers were unable to help customers overcome, but new technology and developments in virtual, augmented and mixed reality platforms are making it possible for homeowners to preview changes before spending any money.
 
“This report also highlights a serious commercial challenge for retailers with consumers admitting to putting off, or deciding against, making purchases because they can’t imagine what items will look like when they get home.
 
“Considering the size of the UK’s home décor market that is potentially millions that retailers are missing out on. Consumers have often wished they had an undo button for their poor choices, and now technology has given them one.”

Join our mailing list:

Leave a comment



Our Next Event

Buy-to-Let Roadshow July 2017

Buy-to-Let Roadshow July 2017

Newcastle - 18/07/2017

Bolton - 19/07/2017

Derby - 20/07/2017

Reading - 21/07/2017

Register now

Latest Comments

SecomTech
SecomTech 22 Jun 2017

AT Last...This was discussed years ago and there was a move towards landlords registering their bad tenants on a database..(can't remember where) It seems a logical step though our leaders will probably...

view article
Bertrand
Bertrand 02 Jun 2017

How about the Welsh Govt introducing a scheme to protect landlords against "rogue" tenants who are then taken to court for criminal damage to the properties they trash. Pretty unlikely I suspect and politically...

view article
AmberMorris
AmberMorris 25 May 2017

"Please don't pick a novelty tune-playing doorbell. They're not 'fun'. They're stupid." Laughed a lot to this. It's actually true, though.

view article
Oliver Conway
Oliver Conway 18 May 2017

Making a neat inventory is a good idea, but if the seller is not willing to provide it, can the buyer demand it?

view article
Bertrand
Bertrand 17 May 2017

First step to nationalisation of the private rented sector IMHO. Nanny state poking their noses into things yet again. I object, as a decent landlord, sometimes having to deal with some pretty awful tenants,...

view article
Izzy
Izzy 16 May 2017

This is such a great a post. I love the detail you've gone into. It's a very useful article for helping those who are looking at deciding which sector they would like to go into! When I first started investing...

view article
paul burnham
paul burnham 30 Apr 2017

Jeremy Corbyn's pledge that a Labour government would build 500,000 new council houses must electrify the general election campaign. Reliance on markets and the profit motive has brought huge housing-related...

view article
CommercialTrust
CommercialTrust 28 Apr 2017

Sadiq Khan?s announcement of an online database of landlords and letting agents who have been convicted of housing offences, appears on face value to be a variation of the already implemented Database

view article
warren
warren 26 Apr 2017

You're very welcome Mary! Glad you enjoyed them :)

view article
Mary Ward
Mary Ward 26 Apr 2017

Thank you for the wonderful ideas. First impressions can make or break a deal. It's sadly that many homeowners drop the kerb to create an off-street parking space.

view article
Tony Gimple
Tony Gimple 14 Apr 2017

I'm not at all surprised that so many landlords are still confused about what the tax changes really mean and how it will affect them. In particular, the blind rush to incorporation is leaving landlords...

view article
MH
MH 13 Apr 2017

You are right that the bank holidays are going to be spoiled in looking for the properties. But people who want to sell their property and looking for the better relocation, they can get benefits of this...

view article

Related stories

More articles from Property

Buy-to-Let Roadshow
July 2017

18th-21st July

4 days
7 specialists
4 locations
Free to attend

Click here to register now