Nearly one in five consumers in the UK have made a change to their home in the past 12 months, only to regret their design decisions, according to research from tech start-up DigitalBridge.
A further 29% are so scared of making a bad choice they are avoiding making any decision at all.
And more than one in 10 have regretted a disastrous design decision so much that they have spent more money making further changes to cover-up their mistake.
The report also revealed a commercial challenge for retailers that are being forced to deal with extra costs and delays dealing with returns from indecisive consumers.
Of those who took part in the survey, 40% said they had returned products that didn’t look how they imagined when placed in a room, while more than a third of consumers admitted to returning products because they “didn’t look right” in the allotted space.
And more than half of consumers said they had decided against buying new furniture, wallpaper or paint just because they couldn’t imagine what it would look like in their home.
The items consumers are most likely to return, or put off buying altogether – furniture, wallpaper and paint – are the same products consumers say they are most likely to consider buying in the next 12 months.
DigitalBridge CEO David Levine said: “Making changes to a home is a major decision that can be costly and time consuming. Being left feeling like you have made a mistake can be devastating, particularly if you then spend extra time and money making further changes.
“In the past this problem was something retailers were unable to help customers overcome, but new technology and developments in virtual, augmented and mixed reality platforms are making it possible for homeowners to preview changes before spending any money.
“This report also highlights a serious commercial challenge for retailers with consumers admitting to putting off, or deciding against, making purchases because they can’t imagine what items will look like when they get home.
“Considering the size of the UK’s home décor market that is potentially millions that retailers are missing out on. Consumers have often wished they had an undo button for their poor choices, and now technology has given them one.”