One in five regret home decor decisions

One in five regret home decor decisions

Nearly one in five consumers in the UK have made a change to their home in the past 12 months, only to regret their design decisions, according to research from tech start-up DigitalBridge.

A further 29% are so scared of making a bad choice they are avoiding making any decision at all.
 
And more than one in 10 have regretted a disastrous design decision so much that they have spent more money making further changes to cover-up their mistake.

The report also revealed a commercial challenge for retailers that are being forced to deal with extra costs and delays dealing with returns from indecisive consumers.
 
Of those who took part in the survey, 40% said they had returned products that didn’t look how they imagined when placed in a room, while more than a third of consumers admitted to returning products because they “didn’t look right” in the allotted space.


And more than half of consumers said they had decided against buying new furniture, wallpaper or paint just because they couldn’t imagine what it would look like in their home.
 
The items consumers are most likely to return, or put off buying altogether – furniture, wallpaper and paint – are the same products consumers say they are most likely to consider buying in the next 12 months.

DigitalBridge CEO David Levine said: “Making changes to a home is a major decision that can be costly and time consuming. Being left feeling like you have made a mistake can be devastating, particularly if you then spend extra time and money making further changes.
 
“In the past this problem was something retailers were unable to help customers overcome, but new technology and developments in virtual, augmented and mixed reality platforms are making it possible for homeowners to preview changes before spending any money.
 
“This report also highlights a serious commercial challenge for retailers with consumers admitting to putting off, or deciding against, making purchases because they can’t imagine what items will look like when they get home.
 
“Considering the size of the UK’s home décor market that is potentially millions that retailers are missing out on. Consumers have often wished they had an undo button for their poor choices, and now technology has given them one.”

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Latest Comments

MBM Homelets
MBM Homelets 23 Mar 2017

Although this is a very positive step, there is little or no guarantee of the standard of workmanship employed by the tenants. We have had experience of a professionally decorated property being ' painted'...

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ajay
ajay 21 Mar 2017

How is the "robust evidence" looking now?

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NathanG
NathanG 20 Mar 2017

I've been watching the series so far and am completely baffled by the cases that were presented. Though, I don't think that we can protect ourselves from every scam possible - it will just make the scammers...

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Landlady14
Landlady14 01 Mar 2017

You would think so Niraj Shah! My experience only proves that there are varying qualitiers of professional in all aspects of property letting. None of the ones I have dealt with, from letting agents to...

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Mark
Mark 01 Mar 2017

Thanks for this article. Hopefully one day everybody's lifestyle will be eco-sustainable.

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Ben Taylor
Ben Taylor 28 Feb 2017

I was convinced that London was the most expensive!

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Alan Read
Alan Read 28 Feb 2017

Australia are leading the way in this I think. The trouble with Britain is we don't get enough sun to make use of solar power.

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James Powell
James Powell 27 Feb 2017

This is a very good news.

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DanHumphreys
DanHumphreys 27 Feb 2017

It sounds like a good idea. Anything to help the younger generation get a foothold.

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Matt
Matt 20 Feb 2017

Is this fake news?

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Matthew Hollywood
Matthew Hollywood 07 Feb 2017

Matthew Hollywood - Director Mishon Mackay Land & New Homes - Brighton The shortage of New Homes is in part effected by the lack of land sales. Land sales are held back because there is a disparity between...

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CommercialTrust
CommercialTrust 30 Jan 2017

Hi Graham, Would be interesting to see the above figure calculated against an investment via a Lt Company /SPV structure and if the investor found themselves pushed in to the higher tax bracket. Mortgage...

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