According to Tim Wood, director at British manufacturer Mereway Bathrooms, people are still spending money on bathrooms, although the economic situation has meant that people are "buying smarter".
This means that their purchasing decisions are only being made after very thorough research and a review of available alternatives.
Tim said:
"We are seeing an increased spend if anything, which we believe is due to a considered purchase of a high quality bathroom that adds value to the home, rather than a quick bathroom makeover with a view to selling the house,"
Much has been made of the improve-not-move trend, and spend on stylish, well thought-out bathrooms is indicative of people investing in a room that they intend to enjoy now and in the future, rather than leave behind in due course, Mr Wood added.
Meanwhile, Roger Crabb, marketing manager for Mira Showers, recently said the installation of wetrooms is another trend that is becoming very aspirational.
This is because people head on holiday abroad, stay in nice hotels and encounter the wetroom, then ask how they can achieve the look in their own home, he added.