The 2,100 sq ft premises, the largest haart branch in East Anglia, forms the
centre piece of a drive by haart to establish itself as ‘the estate agent of choice’ for people looking to buy, sell, let or rent in the area.
haart, which has over 125 branches nationwide, has spent the last few months transforming the interior of the landmark building, which was originally built to house the Ipswich Corporation in the 1930s.
The work has included creating new fascias, walls and flooring together with installing state-of-the-art computer and telephone systems. The branch comes with dedicated break out areas where customers can discuss their needs in a more relaxed, informal environment as well as touch screen computers where they can browse properties for sale or rent in the Ipswich area.
Heading up the branch is Simon Andrews, formerly Branch Manager for haart’s sister brand Spicer McColl in Ipswich, who will oversee a seven-strong sales team. He is joined by Lara Stevens, who has relocated from Bury St Edmunds to run the four-strong lettings team for haart in Ipswich. Between them they have over 50 yeas experience of estate agency in East Anglia. The branch will eventually house some 15 people including a dedicated Mortgage Advisor from Just Mortgages.
Paul Smith, Chief Executive Officer of haart, said:
“We are absolutely delighted to have opened our first haart branch in Ipswich. The town offers huge potential for a customer centric brand such as haart and we thought it only fitting that one of the UK’s most iconic estate agents should base itself within one Ipswich’s most iconic buildings.”
Added Simon Andrews, Branch Manager for haart of Ipswich:
“The response to the arrival of haart in Ipswich has been absolutely fantastic. A lot of people have been wondering what the future held for Electric House and now they know. The public really seem to like the haart branding, which is fresh, vibrant and very different from other estate agents operating in Suffolk’s premier town.”
The new haart of Ipswich branch replaces the Spicer McColl branch which has been based in the town for over a decade. Both haart and Spicer McColl are owned by Spicerhaart, the UK’s largest independent estate agency group.
