According to new research from Property Partner, the Staffordshire town famous for its pottery is where landlords can find the best combination of affordability and rental return, making their investment more efficient than anywhere else in the country.
Stoke-on-Trent was followed by Oldham in second place and Liverpool in third. The research also reveals a striking North-South divide in the tables.
The ten most efficient areas to become a landlord in Britain are in the North while every one of the least efficient buy-to-let locations are in the South.
Property Partner’s study ranked Britain’s 100 major towns and cities, taking into account the average income, average property price and average rent in each area.
Investors can enter the buy-to-let market more easily if their income is relatively high compared to local property prices, and will earn a stronger rate of income return if those properties command high levels of rent relative to their price.
The rest of the top ten was made up of Leeds, Middlesbrough, Newcastle, Stockton-on-Tees, Gateshead, Rotherham and Rochdale.
The data revealed that the South dominates the bottom of the rankings thanks to high demand pushing up prices, resulting in high capital requirements to enter the market and weaker rental yields.
Potential landlords in Poole face the most challenging investment in buy-to-let followed by Central London, and then Sevenoaks. Fourth from bottom came Bournemouth, followed by Cambridge, Oxford, Winchester, St Albans, Chelmsford and Brighton.
For income seeking buy-to-let investors, the research reveals a telling correlation between low rental yield and investment inefficiency.
Leeds had the highest yield of all 100 towns and cities (6.92%) and came in fourth overall. Four other places featured in both the top ten yielding towns/cities and the ten best places to become a landlord overall. They were Gateshead (yielding 5.78%), Stoke-on-Trent (5.67%), Rochdale (5.6%) and Newcastle (5.59%).
The same pattern exists at the other end of the table. Six of the most challenging areas to profit from buy-to-let are also among the ten lowest yielding areas. They are Poole (1.94%), Sevenoaks (2.48%), Cambridge (2.51%), Chelmsford (2.53%), St Albans (2.55%) and Bournemouth (2.68%), all markets with high demand from owner occupiers prepared to pay premium prices for a popular location.
An investor would need a deposit of £29,397 to secure the average buy-to-let purchase in top performer Stoke-on-Trent on a Loan-To-Value (LTV) of 75%. Average property prices there have reached just £117,586.
Dan Gandesha, founder of property investment marketplace Property Partner, said: “What our research reveals is a clear North-South divide in the investment opportunities facing buy-to-let landlords.
We have always been at pains to point out to investors that prime locations such as Kensington and Chelsea can offer some of the lowest yields available, because prices have raced ahead while rents have failed to keep pace. It just goes to show, you shouldn’t always follow the crowd and the right investment could be on your doorstep where there is far less overall demand.”