Keen to gage the needs of modern consumers, UK fireplace specialist, Cast Fireplaces, asked customers about the most important aspects of a decorating project from start to finish.
The survey included questions on everything from hiring a professional decorator to personalising a new home.
The results on relocating proved particularly interesting, with an incredible 72% of respondents saying they re-decorated a new home after moving in – suggesting that stamping their unique style on a property is a key priority for movers.
According to the results, personal taste (or the perceived lack of it) is the main reason movers choose to redecorate – most say the previous décor was simply not to their taste. Some prefer a contemporary feel, others a vintage style backdrop. Ultimately it is personal taste, and the demonstration of it, which helps to transform a house into a home, and explains why so many movers are keen to re-design their new space.
Mark Adams, Cast Fireplaces company director, found the results of their survey interesting, but far from shocking: "We are not surprised that so many people redecorate when moving into a new home.
We all want our homes to be a representation of us. In fact, our homes are a tapestry of our personalities – so it makes perfect sense that movers would want to re-decorate their new home."
From the 27.8% who said that redecorating was not a priority for them when moving home, most said the design of the property was already to their taste – in these cases, it is entirely plausible that décor was a deciding factor in the decision making process.
9% of respondents would decorate more if they could afford it
46.3% of respondents still relied on magazines for inspiration, but 31.3% used social media (Instagram/ Pinterest)
Only 15.9% of respondents had hired a professional to decorate their home, 90.2% of these hired a painter/decorator, and only 13.7% hired an interior designer
Of those who didn’t hire a professional, 80% responded that this was due to budget restraints.
Of those who hired a professional, 90% were pleased with the results.
The survey shows that whilst decorating might seem trivial, it forms a key part of the moving process for many homeowners in the UK. Homeowners strive to make their homes a reflection of their personality, and Cast Fireplaces is helping them to achieve this by providing a range of fireplaces to suit any taste.