Brits keen to go green - but only if the price is right

Brits keen to go green - but only if the price is right

A new report from OVO energy has revealed that most Brits care about the impact of their energy use on the environment, with over 85% of people making a conscious effort to save energy at home. However, only one in five people would be prepared to pay more money for greener energy.

A third of all people surveyed said that they always try to do what they can to be greener around the home through a number of different measures, such as using energy saving light bulbs, having double glazing or getting their lofts and walls insulated.

Many people are concerned about how green they are at home. Six out of ten people `worry about the impact that their home energy use has on the environment, whilst four out of ten feel they could do more to save energy.

But when asked whether they would pay more for greener energy, Brits are not convinced. Only one in five people said that they would be prepared to see their energy bills increase if it meant a better deal for the environment.

According to the data, those willing to pay more for greener energy would accept an average increase of 17% on their current energy bill and 11% of those willing to pay more would pay an additional 31-50% on their bill for greener energy.

The research also showed that attitudes to paying more for greener energy vary around the country. The report suggested that people in Northern Ireland and London are most likely to pay higher bills for more environmentally friendly energy. Londoners would be happy to pay an average of 22% more for their energy, compared to those in East Anglia, who would pay only 13.97% more.


Households in Wales and the South East of England are least likely to accept a price hike in order to go green.

Age also has an effect on how likely people are to pay to go green

Younger people are most likely to fork out more for environmentally friendly energy. Those aged 18-24 would pay an average of 22% more for their energy than they pay now.

Interestingly, almost a quarter (23%) of 25-34 year olds said they would be willing to pay more for greener energy. However, just 15% of over 55s would be prepared to pay more for their energy if it was better for the environment.

The research also revealed that when it comes to choosing an energy supplier, price is by far and away the most important factor for customers.

Over 70% cited price as the most important factor when choosing energy supplier. Only 6% of people would choose a supplier based on how green it is.

Join our mailing list:

Leave a comment



Latest Comments

Kelvin Lloyd
Kelvin Lloyd 09 Oct 2017

IT is up, to the Planners. If they will only give permission for bungalows on certain (suitable) sites, they will be built.

view article
maggie swift
maggie swift 09 Oct 2017

It's just the beginning of the shocking rise.

view article
maggie swift
maggie swift 09 Oct 2017

I have recently read that the bungalows can provide social housing for elderly residents in London.

view article
zoe glover
zoe glover 05 Oct 2017

Update! Worst company I have ever dealt with. Undervalued a Cambridge property by over 100k, wont take on any evidence of valuation including a RICS valuation done 3 years ago for the very same value...

view article
Paul Edwards
Paul Edwards 27 Sep 2017

Its nonsense articles such as this that make it harder to get clients to realise just how difficult the market is out there. When you see Rightmove and there are more 'price reduced' then 'new' most days...

view article
Tom Allen
Tom Allen 20 Sep 2017

Absolutely agree with you!

view article
RyanGeo
RyanGeo 18 Sep 2017

A sharp correction would be a less dramatic expression to use. That is already underway in certain sectors in Reading where I practice as Chartered Surveyor

view article
sean benton
sean benton 01 Sep 2017

Identity theft is a thread for any profession. So,people should stay alarmed. I once take help from a letting agent and came to know that letting agents are taking every precaution to prevent fraudulent...

view article
Mark N.
Mark N. 30 Aug 2017

We have seen a surge in instructions over August and that should continue into September too.

view article
Chris
Chris 30 Aug 2017

Unfortunately, all the legislation bears its force on Landlords and ignores, naively, the effect of Rogue Tenants on the ability of landlords to keep houses in repair and offer properties for rent at reasonable...

view article
Christian Donovan
Christian Donovan 18 Aug 2017

The write-down on house values, combined with the fall in the GBP saddled the fund?s property portfolio with a 1.4% loss in the second quarter. The shocking amount of $240 million.

view article
Samantha Goodman
Samantha Goodman 11 Aug 2017

Interesting point of view.

view article

Related stories

More articles from Household