Brits keen to go green - but only if the price is right

Brits keen to go green - but only if the price is right

A new report from OVO energy has revealed that most Brits care about the impact of their energy use on the environment, with over 85% of people making a conscious effort to save energy at home. However, only one in five people would be prepared to pay more money for greener energy.

A third of all people surveyed said that they always try to do what they can to be greener around the home through a number of different measures, such as using energy saving light bulbs, having double glazing or getting their lofts and walls insulated.

Many people are concerned about how green they are at home. Six out of ten people `worry about the impact that their home energy use has on the environment, whilst four out of ten feel they could do more to save energy.

But when asked whether they would pay more for greener energy, Brits are not convinced. Only one in five people said that they would be prepared to see their energy bills increase if it meant a better deal for the environment.

According to the data, those willing to pay more for greener energy would accept an average increase of 17% on their current energy bill and 11% of those willing to pay more would pay an additional 31-50% on their bill for greener energy.

The research also showed that attitudes to paying more for greener energy vary around the country. The report suggested that people in Northern Ireland and London are most likely to pay higher bills for more environmentally friendly energy. Londoners would be happy to pay an average of 22% more for their energy, compared to those in East Anglia, who would pay only 13.97% more.


Households in Wales and the South East of England are least likely to accept a price hike in order to go green.

Age also has an effect on how likely people are to pay to go green

Younger people are most likely to fork out more for environmentally friendly energy. Those aged 18-24 would pay an average of 22% more for their energy than they pay now.

Interestingly, almost a quarter (23%) of 25-34 year olds said they would be willing to pay more for greener energy. However, just 15% of over 55s would be prepared to pay more for their energy if it was better for the environment.

The research also revealed that when it comes to choosing an energy supplier, price is by far and away the most important factor for customers.

Over 70% cited price as the most important factor when choosing energy supplier. Only 6% of people would choose a supplier based on how green it is.

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Latest Comments

SecomTech
SecomTech 22 Jun 2017

AT Last...This was discussed years ago and there was a move towards landlords registering their bad tenants on a database..(can't remember where) It seems a logical step though our leaders will probably...

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Bertrand
Bertrand 02 Jun 2017

How about the Welsh Govt introducing a scheme to protect landlords against "rogue" tenants who are then taken to court for criminal damage to the properties they trash. Pretty unlikely I suspect and politically...

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AmberMorris
AmberMorris 25 May 2017

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Oliver Conway
Oliver Conway 18 May 2017

Making a neat inventory is a good idea, but if the seller is not willing to provide it, can the buyer demand it?

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Bertrand
Bertrand 17 May 2017

First step to nationalisation of the private rented sector IMHO. Nanny state poking their noses into things yet again. I object, as a decent landlord, sometimes having to deal with some pretty awful tenants,...

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Izzy
Izzy 16 May 2017

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paul burnham
paul burnham 30 Apr 2017

Jeremy Corbyn's pledge that a Labour government would build 500,000 new council houses must electrify the general election campaign. Reliance on markets and the profit motive has brought huge housing-related...

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CommercialTrust
CommercialTrust 28 Apr 2017

Sadiq Khan?s announcement of an online database of landlords and letting agents who have been convicted of housing offences, appears on face value to be a variation of the already implemented Database

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warren
warren 26 Apr 2017

You're very welcome Mary! Glad you enjoyed them :)

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Mary Ward
Mary Ward 26 Apr 2017

Thank you for the wonderful ideas. First impressions can make or break a deal. It's sadly that many homeowners drop the kerb to create an off-street parking space.

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Tony Gimple
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MH 13 Apr 2017

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