Brits keen to go green - but only if the price is right

Brits keen to go green - but only if the price is right

A new report from OVO energy has revealed that most Brits care about the impact of their energy use on the environment, with over 85% of people making a conscious effort to save energy at home. However, only one in five people would be prepared to pay more money for greener energy.

A third of all people surveyed said that they always try to do what they can to be greener around the home through a number of different measures, such as using energy saving light bulbs, having double glazing or getting their lofts and walls insulated.

Many people are concerned about how green they are at home. Six out of ten people `worry about the impact that their home energy use has on the environment, whilst four out of ten feel they could do more to save energy.

But when asked whether they would pay more for greener energy, Brits are not convinced. Only one in five people said that they would be prepared to see their energy bills increase if it meant a better deal for the environment.

According to the data, those willing to pay more for greener energy would accept an average increase of 17% on their current energy bill and 11% of those willing to pay more would pay an additional 31-50% on their bill for greener energy.

The research also showed that attitudes to paying more for greener energy vary around the country. The report suggested that people in Northern Ireland and London are most likely to pay higher bills for more environmentally friendly energy. Londoners would be happy to pay an average of 22% more for their energy, compared to those in East Anglia, who would pay only 13.97% more.


Households in Wales and the South East of England are least likely to accept a price hike in order to go green.

Age also has an effect on how likely people are to pay to go green

Younger people are most likely to fork out more for environmentally friendly energy. Those aged 18-24 would pay an average of 22% more for their energy than they pay now.

Interestingly, almost a quarter (23%) of 25-34 year olds said they would be willing to pay more for greener energy. However, just 15% of over 55s would be prepared to pay more for their energy if it was better for the environment.

The research also revealed that when it comes to choosing an energy supplier, price is by far and away the most important factor for customers.

Over 70% cited price as the most important factor when choosing energy supplier. Only 6% of people would choose a supplier based on how green it is.

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Latest Comments

warren
warren 26 Apr 2017

You're very welcome Mary! Glad you enjoyed them :)

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Mary Ward
Mary Ward 26 Apr 2017

Thank you for the wonderful ideas. First impressions can make or break a deal. It's sadly that many homeowners drop the kerb to create an off-street parking space.

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Tony Gimple
Tony Gimple 14 Apr 2017

I'm not at all surprised that so many landlords are still confused about what the tax changes really mean and how it will affect them. In particular, the blind rush to incorporation is leaving landlords...

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MH
MH 13 Apr 2017

You are right that the bank holidays are going to be spoiled in looking for the properties. But people who want to sell their property and looking for the better relocation, they can get benefits of this...

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bnellyb
bnellyb 08 Apr 2017

There will be an exodus of private landlords over the next 5 years as tax changes take effect, private landlords provide an important service to the rental market, why do housing associations and councils...

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Fred Cassman
Fred Cassman 07 Apr 2017

"Make it look like you are at home": often people forget this and share on facebook their location!

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jared townsend
jared townsend 05 Apr 2017

It'll be interesting to see how & if the Government's asset sale regarding mortgages helps

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SecomTech
SecomTech 04 Apr 2017

...and not one mention of the rules on PERMITTED DEVELOPMENT!!! Unless you have studied the plans you will not know...It's probable a high proportion would not need planning permission...BUILDING Control...

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Jonathan
Jonathan 03 Apr 2017

That's a very interesting study indeed. There is no doubt that new services and web apps such as Wonego.com in the UK or Roomster in the US will change the way people look for a flatmate, and that tenants...

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MBM Homelets
MBM Homelets 23 Mar 2017

Although this is a very positive step, there is little or no guarantee of the standard of workmanship employed by the tenants. We have had experience of a professionally decorated property being ' painted'...

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ajay
ajay 21 Mar 2017

How is the "robust evidence" looking now?

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NathanG
NathanG 20 Mar 2017

I've been watching the series so far and am completely baffled by the cases that were presented. Though, I don't think that we can protect ourselves from every scam possible - it will just make the scammers...

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