Belmont Green confirms it will launch as Vida Homeloans

Belmont Green, a new mortgage lender, has confirmed today that it has registered ‘Vida Homeloans’ as a trade mark and will launch into the intermediary mortgage market later this year.

Related topics:  Finance
Warren Lewis
11th May 2016
Launching

The business was founded by David Tweedy, former Managing Director of Platform Home Loans, and Guy Batchelor, previously Managing Director of Corporate Business at Countrywide.

Belmont Green recently moved into new offices in Staines-upon-Thames and is currently recruiting to build a new mortgage lending business which will work exclusively with intermediary partners to target under-served sections of the UK mortgage market.

The lender recently appointed former Bank of Ireland Director, Michael Cook, as Director of Products and Customer Proposition and former Leeds Building Society Head of Intermediary Distribution, Louisa Sedgwick, as Director of Sales - Mortgages.

CEO David Tweedy, said: “We can confirm that Belmont Green Finance Limited has registered ‘Vida Homeloans’ as a trade mark and is developing the brand for use in the intermediary mortgage market.

We are also continuing to undertake extensive research amongst intermediaries and customers to identify the product and service requirements of key segments of the UK mortgage market.”

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