Ian Springett, Chief executive confirmed that they are still working on their logo, branding and identity, but was very pleased to be able to announce the new domain name.
"We have been able to secure both .co.uk and .com – so we will be onthemarket.co.uk and onthemarket.com – and we have also bought up some 150 other domain names to protect ourselves.
These include subversive versions and misspelt versions. The board is very pleased with the name, and I think it is as good as possible.
It does what it says on the tin. It is a well used phrase in the property market, and there will be no issues with consumers not understanding what it means."
Springett also remains optimistic about the recruitment drive currently being undertaken by Agents' Mutual.
He added:
"Thanks to our regional and national sales team, we are now recruiting at the rate of 100 offices a week, and have brought on 660 since the end of May. If we can continue at this rate we will get to our target of 5,000 branches by the end of this year."
